Volvo Cars Korea announced that it will participate in the global lights-out campaign ‘Earth Hour’ on the 25th to respond to the global climate crisis and contribute to carbon footprint reduction.
Earth Hour is the largest climate crisis response event in the world, organized by the World Wildlife Fund (WWF), to raise awareness of the severity of climate change caused by environmental pollution.
In line with its goal of achieving climate neutrality by 2040, Volvo Cars Korea is implementing various campaigns for the safety and sustainability of the Earth, and this campaign is part of those efforts. ‘Earth Hour’ will take place from 8:30 PM on the 25th, during which all indoor and outdoor lighting, except for essential lights, will be turned off in all showrooms and service centers nationwide, including offices, for one hour.
Lee Yun-mo, CEO of Volvo Cars Korea, stated, “Climate change caused by environmental pollution is the biggest problem and threat to the Earth we live on,” adding, “I hope this campaign will raise awareness of the seriousness of the climate crisis.”
Meanwhile, Volvo Cars Korea is actively developing various eco-friendly initiatives to achieve carbon neutrality by 2040 and to create a sustainable future. Recently, the company has stated its plan to continuously reduce its carbon footprint by launching at least one electric vehicle annually, aiming to transform into a fully electric vehicle brand by 2030.
Among various efforts, it declared a ‘restriction on the use of disposable plastics’ across the company in 2019 as the first in the industry, using eco-friendly materials that are biodegradable instead of single-use plastics. The company is also continuing its active eco-friendly initiatives, including the domestic campaign for the eco-friendly running campaign ‘Hey, Plogging,’ which involves picking up trash while running.
Lee Sang-jin daedusj@autodiary.kr