Hansung Motor, the official dealer of Mercedes-Benz, announced on the 13th that it has launched an art and culture program exclusively for Mercedes-Maybach customers called ‘Memorable Moments.’
‘Memorable Moments’ is a cultural program specifically designed for Hansung Motor’s Maybach customers, allowing individuals with diverse hobbies—such as playing musical instruments, painting, or singing—to become their own hosts, inviting family and friends and showcasing their unique performances in private venues.
Understanding the common desire of those with cultural and artistic interests to have a personal stage but recognizing the practical challenges that come with it, the program aims to support a luxurious lifestyle by providing a space where customers can express their passions freely.
The private venue for these performances is the second floor of the Cheongdam showroom, known as the ‘Mercedes-Maybach Exclusive Lounge+,’ which was the first in Korea to apply the Mercedes-Maybach interior concept back in April.
This space goes beyond a simple showroom; it has been expanded into a cultural complex that communicates the value of the Maybach brand along with various lifestyle themes.
Since May, classes focusing on luxury lifestyle themes, such as ‘Whisky’ and ‘Dress Watch,’ have been conducted under the cultural lecture series ‘Salon de Maybach.’ The ‘Memorable Moments’ program represents a new concept for cultural arts at the Cheongdam showroom.
To commemorate the launch of ‘Memorable Moments,’ Hansung Motor held a piano performance on August 29, with customers participating as hosts.
During this event, the customers invited friends who had a passion for piano playing, allowing amateur performers to present a variety of pieces ranging from solo to duet performances. These guests took turns playing piano pieces by ‘Bach’ in accordance with the concept of the Mercedes-Maybach space, while sharing their thoughts and engaging in cultural exchange over music and art.
Hansung Motor prepared a dinner banquet for the invited guests in the Manofture Room located in the Mercedes-Maybach Exclusive Lounge+, enhancing the luxurious showroom atmosphere with a world-renowned piano brand, ‘Steinway & Sons,’ made available for the performing customers.
Hansung Motor plans to regularly conduct ‘Memorable Moments’ following this piano performance. All Maybach customers with various hobbies, from musical instruments to visual arts and even vocal performance, are eligible to apply, and guests will be selected through an internal review process based on their own criteria.
Marco Kim, CEO of Hansung Motor, stated, “We organized this program to allow our Mercedes-Maybach customers to share unforgettable moments with family and friends through their artistic hobbies. We will continue to plan various programs through the Cheongdam showroom, which is being expanded as a cultural complex, to give more customers the opportunity to experience the value of the Maybach brand along with a luxurious lifestyle.”
Lee Sang-jin daedusj@autodiary.kr