General Motors’ premium pickup and SUV brand GMC is holding a special promotion throughout August, offering a camping refrigerator worth 600,000 KRW to customers who purchase the GMC Sierra online.
This promotion is planned to celebrate the third anniversary of GM Korea’s online sales and is available to pure online buyers who do not designate a car manager or showroom during the process of contracting the GMC Sierra.
The GMC Sierra is recognized as the first officially launched ‘full-size pickup truck’ in South Korea’s history, featuring bold design, powerful performance, luxurious interior space, and a wealth of advanced convenience features. This model is hailed for pioneering the ultra-large pickup truck segment in the domestic market, particularly drawing attention from consumers since all units of the initial shipment sold out within just two days after its launch last February.
Additionally, the GMC Sierra was awarded ‘Pickup Truck of the Year’ by the Korean Automobile Journalists Association in their 2023 Car of the Year evaluations, outperforming strong competitors in both domestic and foreign pickup trucks. The 2024 model, in particular, enhances its appeal with an active variable exhaust system, new colors, and improvements that provide an overwhelming product experience for drivers.
During the month of August, GMC is also offering financing options for customers who purchase the GMC Sierra, with a 5.5% interest rate for financing up to 36 months or a 6.0% interest rate for financing up to 72 months.
Meanwhile, GM Korea has been the first among domestic automakers to establish an online sales system since 2021, prioritizing customer needs and preferences for non-face-to-face payment trends. They currently offer online sales of not only the GMC Sierra but also the Chevrolet Tahoe, Colorado, and Traverse, significantly enhancing convenience and accessibility for customers.
Lee Sang-jin daedusj@autodiary.kr