KT announced on the 13th that it has enhanced its membership benefits for May, the month of family. Various free vouchers and discounts are provided across membership tiers such as VIP and VVIP, and new events such as prize draws will be introduced for all customers.
First, the KT Membership VIP and VVIP choice benefits have been strengthened. The KT Membership VIP choice allows customers of VIP tier and above to select one benefit of their choice each month. VIP tier customers can utilize this up to six times a year, while VVIP tier customers can do so up to twelve times a year.
With this VIP choice benefit, a one-month free subscription to the reading platform ‘Millie’s Library’, used by 7 million people, has been added. At Millie’s Library, users can enjoy unlimited access to over 160,000 reading materials including audiobooks, chatbooks, and docent books. Additionally, a one-month VIP subscription to the AI camera app ‘SNOW’ and a 10,000 KRW discount voucher for ABC Mart (with a minimum in-store purchase of 70,000 KRW) can also be chosen. VVIP choice customers have the option of selecting a 3-month free subscription to Millie’s Library.
The benefits for kids’ cafes have also been improved. VIP customers can use the choice benefit to receive a 50% discount on a weekday 2-hour voucher for the indoor children’s playground ‘Playtime’, and one guardian can enter for free. For VVIP choice, free weekday admission for children can be received once a month. The existing benefit of a 2-time monthly entry fee discount for all membership customers (5,000 KRW for children on weekdays, 3,000 KRW on weekends, 2,000 KRW for guardians) will also continue.
Special birthday benefits exclusive to KT Membership have been enhanced as well. VVIP tier customers can choose from May onwards either three free movie tickets to Lotte Cinema or two free movie tickets along with a ‘Single Combo’ consisting of popcorn and cola. General tier customers can utilize nine types of birthday benefits including a 4,000 KRW discount on Baskin Robbins cakes, and 50% off Everland admission.
The monthly ‘Daldal Benefits’ lineup for all tier customers has also been announced. KT Membership Daldal Benefits refers to ‘sweet benefits presented every month’, and starting from mid-month to the end of each month for about two weeks, customers can choose from ‘Daldal Choice’, where they select benefits, ‘Daldal Special’, which allows multiple use of various partner benefits, and ‘Daldal Chance’, which provides prizes through a lottery.
The Daldal Benefits for May, starting from the 16th, will offer discount benefits for popular brands such as ▲Mega MGC Coffee ▲Baemin x Hosik’s Chicken ▲Shake Shack ▲Domino’s Pizza ▲Paris Baguette ▲Dunkin’ ▲Saladley ▲Lotte Cinema ▲Playtime. Additionally, in celebration of May Family Month, KT will hold an event offering tickets to Pinkfong performances, limited-edition Mega Box Starbucks goods, and four Starbucks coffees through a lottery.
Customers under 34 years of age can select discount coupons for Lotte World, Domino’s Pizza, and GS25 by redeeming just one point through ‘Y-Pocha’ until the 14th. They can also enter a lottery for prizes such as Daiso coupons, Sanrio dinnerware sets, and Bluetooth speakers by using one point. Y-Pocha is a promotion for KT’s youth-exclusive brand ‘Y’ which allows customers to choose tailored benefits using just one point.
A new ‘Attendance Check Event’ has also been launched for all customers using the KT Membership app. For each day a customer checks in through the app, they will receive 100 membership points, and after checking in for 15 consecutive days, they can receive a 1+1 reservation voucher for Lotte Cinema, and after one month of consecutive check-ins, they will receive two Hot Americanos from Mega MGC Coffee. The prize for attendance will change each month.
Lee Byung-mu, head of KT’s Customer Experience Innovation Division, stated, “We have prepared various benefits in KT Membership for our customers to have a positive brand experience,” and added, “We plan to continuously research and expand our special membership benefits so that customers who use KT can achieve differentiated satisfaction.”
Lee Sang-jin daedusj@autodiary.kr