Kia has launched ‘The 2023 K9’, which will go on sale from the 6th.
The 2023 K9 features new specifications that enhance luxury as standard, and has improved product quality by adding customer-preferred functions in some optional packages.
Kia has standardized new features in the K9, including metal pedals and high-performance combination filters with antimicrobial treatment that effectively filter fine dust and bacteria both inside and outside the vehicle, to increase customer satisfaction.
The ‘Best Selection I’ package, combining popular items, adds a 12.3-inch Supervision cluster that allows customers to experience a heightened high-end feel of the flagship sedan.
The ‘Best Selection I’ package includes the newly added 12.3-inch Supervision cluster, monitoring pack, comfort pack, 19-inch wheels & tires, heads-up display, and AWD, and is available for the Platinum trim of the 3.8 gasoline and 3.3 gasoline turbo models.
Kia is also launching an exclusive customization product, an indoor and outdoor vehicle protection film package to protect the vehicle from scratches.
When selecting the package, protective films are attached to the front bumper sides and bottom, rear bumper sides and top, side mirrors, door steps, central parts of front and rear doors, and the interior display.
The prices for the 2023 K9 are as follows: 3.8 gasoline model Platinum at 57,720,000 won, Masters at 72,150,000 won; 3.3 gasoline turbo model Platinum at 64,200,000 won, Masters at 76,870,000 won. (Based on individual consumption tax of 3.5%)
Meanwhile, with the launch of The 2023 K9, Kia is conducting various marketing activities and preparing various membership services that consider customer needs, offering satisfaction beyond that of a flagship sedan.
First, they will roll out a TV advertising campaign featuring legendary soccer figure and 2002 World Cup star Choi Jin-cheol, capturing the essence of a leader who quietly holds their position.
This campaign inherits the existing K9 campaign (Master’s way) that shares the philosophy of leaders who drive society while showcasing the unique value of the K9.
Additionally, for K9 membership customers, they will operate lifestyle-oriented premium invitation programs such as ‘K9 Golf Class with Pro Im Jin-han (November)’ and ‘K9 Christmas Cooking Class (December)’ to provide a unique customer experience.
Furthermore, customers who purchase The 2023 K9 will receive limited-edition golf shoes in collaboration with Pro Im Jin-han. (Applicable to individual, sole proprietor, and corporate direct purchase customers who complete the contract by October 31 and delivery by December)
A Kia spokesperson stated, “The 2023 K9 has elevated the quality of a genuine flagship sedan with its more luxurious product offerings,” adding, “We will enhance customer satisfaction through classy membership services and marketing activities befitting a leader’s vehicle.”
Lee Sang-jin daedusj@autodiary.kr