Epica announced on the 17th that it has extensively revamped its BMW Test-Drive Solution (BTS), a service aimed at fully digitizing BMW Korea’s vehicle test drive management.
BTS is a solution that digitizes the entire process of vehicle test drives. When a test drive inquiry is received, dealers can easily check the reservation status for test drive vehicles, as well as the vehicles currently in use.
By simplifying procedures such as filling out test drive consent documents, approving test drive vehicles, and assigning them via mobile, customer satisfaction can be increased while enhancing the operational efficiency for dealers. Additionally, BTS offers a digital locking and unlocking service that eliminates the need for car keys and provides a dashboard display of monthly performance metrics for test drives, mileage of vehicles, and more.
Since July of last year, Epica has been providing BTS to more than 70 BMW Korea showrooms nationwide. Based on requests for improvements from dealers observed over one year of service operation, the dashboard has been significantly overhauled. Through BTS, BMW Korea and dealerships can get a comprehensive view of the current inventory status of test drive vehicles across all showrooms, utilization rates, test drive progress, and driving records.
Han Bo-seok, CEO of Epica, stated, “The primary goal of BTS is to enhance brand trust by providing customers looking to purchase BMW vehicles with a neat and sophisticated experience from the test drive onward.” He added, “Dealers can also look forward to cost savings through improved operational efficiency, real-time customer management, and enhanced revenue through advanced data processing.”
Epica provides digital solutions based on data (DMS: Dealer Management Solution) in areas essential for dealerships during the automotive sales process, such as test drives and after-sales service. Despite advancements in ICT technologies, most automotive sales operations still occur face-to-face, and by digitizing some of these activities, companies and dealerships can reduce operating costs and enhance competitiveness.
Notable companies that have adopted Epica’s services include BMW Korea and seven official BMW dealers. This year, Epica plans to make a full-scale entry into global markets including Southeast Asia, North America, and Europe.
Lee Sang-jin daedusj@autodiary.kr