Porsche unveiled the ‘Vision 357’ at the brand’s 75th anniversary event held in Berlin, Germany.

The ‘Vision 357’, a homage to the Porsche 356 model, will have its world premiere as a physical display at the ‘Driven by Dream. Porsche Sports Cars 75th Anniversary’ event opening on January 27 at ‘Drive. Volkswagen Group Forum’ in Berlin.

The Style Porsche team hinted that the comprehensive design could reflect the brand’s future design philosophy. The most noticeable aspect is the advanced light signature, which embodies a progressive and futuristic vision. The design of ‘Vision 357’ was born from the fundamental concept of interaction between tradition and innovation, starting with the question, “What would a sports car dreamed of by Ferry Porsche look like today?”

Michael Mauer, Vice President of Style Porsche, stated, “With the Porsche ‘Vision 357’, we emphasize the importance of Porsche’s design DNA based on the 356 model alongside a more special brand anniversary celebration.” He added, “This project is an attempt to balance past, present, and future; while the proportions of the body evoke historical models, the details visualize the future.” Built on the 718 Cayman GT4 RS platform, the Vision 357 boasts exceptional sports car performance with a maximum output of 500 horsepower.

Pioneering research and concept cars have laid the foundation for unique and innovative designs. Michael Mauer remarked, “Thinking creatively about the future is one of the core responsibilities of Style Porsche, and conceptual research holds value as an idea pool offering future designs.” He further emphasized, “In the continuous journey of conceptualizing future mobility, the brand’s history serves as a source of inspiration, making it not paradoxical to reflect on traditions through future concept cars. The freedom of creativity allows valuable ideas to emerge, helping envision an innovative yet consistent design philosophy.”

Meanwhile, Porsche AG is conducting anniversary events across Germany and around the world. This year is particularly special as it marks the 75th anniversary of the brand, the 60th anniversary of the Porsche 911 model, and the 100th anniversary of the 24 Hours of Le Mans endurance race.

Oliver Blume, Chairman of the Board of Porsche AG, expressed, “Porsche has existed as a brand symbolizing pioneering spirit, passion, and dreams for the past 75 years. We will celebrate with all those inspired by dreams.”

Porsche strives to realize the dreams of customers worldwide under the brand motto ‘Driven by Dream.’

Oliver Blume emphasized, “We take immense pride in Porsche’s unique brand heritage, which lays the groundwork for a successful future, consistently merging innovation and progression with our heritage, continually adding special and new moments to Porsche’s unique story.”

Jin Lee, daedusj@autodiary.kr