Porsche’s official dealer, Auto Stadt, announced that they have signed a sponsorship agreement with the Doosan Bears’ manager, Lee Seung-yup.
‘Auto Stadt’s special partnership’ is a brand ambassador program that selects individuals who best embody the concepts and models pursued by the Porsche brand for sponsorship.
The first figure selected for the program is the legendary baseball player ‘National Hitter’ Lee Seung-yup, who was inaugurated on March 21 with a vehicle delivery ceremony.
As a Porsche brand ambassador, manager Lee Seung-yup will play a role in promoting the Porsche brand and its vehicles in daily life and official events.
After the conclusion of the regular season in professional baseball, he plans to participate in Porsche events organized by Auto Stadt.
The Porsche Taycan GTS, presented to manager Lee Seung-yup, is a high-performance electric vehicle model that is Porsche’s first all-electric car, known for its remarkable performance, reaching 100 km/h from a standstill in just 3.7 seconds.
This model provides a dynamic and exciting driving experience while maintaining the convenience of everyday driving, mirroring the dual characteristics of Lee Seung-yup, who was both a home run king and an exceptional defensive player.
Lee Kwong-ho, the CEO of Auto Stadt, expressed, “I decided to sponsor the Taycan after being impressed by the balance of power and skill that the National Hitter Lee Seung-yup showed during his active years, along with his gentlemanly manners. I hope he continues to show great performances in the KBO 2024 season as a manager,” sharing his thoughts.
Meanwhile, Auto Stadt, which celebrated its 15th anniversary last year, operates Porsche showrooms in Ilsan, Daejeon, and Daegu, and certified pre-owned car showrooms in Yangjae and North Daegu, welcoming customers from all over the country.
Lee Sang-jin daedusj@autodiary.kr