Kumho Tire has unveiled a new corporate identity (CI) that embodies its vision for the future and commitment to innovation.
The new CI features a bold typeface that enhances visibility and engagement, creating a more dynamic and progressive image for the brand. Through this new CI, Kumho Tire expresses its intent to take a leading role in the tire industry, aligning with upcoming mobility trends and paradigms.
The new CI will be immediately applied to the official website, TV ads, social media, groupware, and new printed/promotion materials. It will gradually be extended to signage, outdoor materials, factory exteriors, research institute signage (digital signs), and new store openings.
CEO Jeong Il-taek stated, “Kumho Tire is introducing a new CI for a significant shift towards a performance brand image. We will lead the change and innovation needed for a sustainable future as ‘Your Smart Mobility Partner’, reflecting our commitment through this CI.”
Lee Sang-jin daedusj@autodiary.kr