Kia is changing the titles of its sales personnel to ‘Auto Consultant’ starting this year, taking into account the rapidly changing automotive industry and brand relaunch direction.
The term ‘Auto’ encompasses a range of services beyond merely selling vehicles, including PBV (Purpose-Built Vehicles), autonomous driving, and more. Meanwhile, ‘Consultant’ signifies the role of providing mobility solutions that consider the lifestyles of customers, right at the forefront where they interact with customers.
In alignment with this change, Kia is integrating the six-level hierarchy of existing sales titles into two levels, ‘Junior/Senior Auto Consultant’.
The designation ‘Auto Consultant’ can continue to be utilized even as the role of sales expands to offer solutions for various mobility products/services such as PBV, autonomous driving, and vehicle subscriptions.
Moreover, this change is expected to provide vision and motivation for the sales staff who interact directly with customers, enhancing their credibility as well.
The new title has been effective since the 1st of this month and applies only to Kia’s direct sales outlets.
Lee Sang-jin daedusj@autodiary.kr