Lamborghini Seoul has launched the Urus S. With its luxurious yet versatile charm, the Urus S is making its debut in Korea just a month after its world premiere in October.

The Urus S features the same twin-turbo V8 engine as the high-performance Urus Performante, delivering an impressive output of 666 horsepower, which is a 16 horsepower increase over the previous model.

It boasts a segment-leading power-to-weight ratio of 3.3 kg/CV. It accelerates from 0 to 100 km/h in just 3.5 seconds and reaches 200 km/h in only 12.5 seconds. The powerful braking system allows it to come to a complete stop from 100 km/h in just 33.7 meters. The top speed is 305 km/h, with a maximum torque of 86.7 kg.m available from 2,300 rpm to 6,000 rpm. The adjusted exhaust system provides a clearer sound during startup and in various drive modes, reminding drivers that this super SUV is a true Lamborghini.

The chassis of the Urus, equipped with adaptive air suspension, ensures enjoyment of super sports driving while providing smooth handling on the road in Strada, Sport, Corsa, and Ego modes.

Stephan Winkelmann, President of Automobili Lamborghini, stated, “The Korean market continues to maintain a steady growth this year following last year’s record performance. This is a result of our attractive product portfolio, including the newly unveiled Urus S, consistent customer demand, and the exceptional expertise and dynamism demonstrated by our dealer network despite uncertain circumstances.”

Francesco Scardavini, Regional Director for Asia-Pacific at Automobili Lamborghini, commented, “Since its launch in Korea in 2019, the Urus has established itself as Lamborghini’s best-selling model with 621 units delivered. I am confident that with the launch of the new Urus S, it will continue to uphold its reputation as the world’s first and most powerful super SUV.”

Jong-bok Kim, CEO of Lamborghini Seoul, expressed, “We are very pleased to quickly introduce the Urus S to our customers following the Urus Performante. Lamborghini Seoul will continue to present attractive products to the Korean market, offering unique experiences to our customers.”

The official starting price of the Urus S is 290 million won (including VAT).

Lee Sang-jin daedusj@autodiary.kr