Hyundai Motor presents a new lifestyle tailored for the upcoming zero-emission vehicle era in Japan.
On the 22nd, Hyundai announced that it had signed a memorandum of understanding with the Japanese lifestyle content company, Culture Convenience Club (CCC), to collaboratively explore leading ZEV mobility lifestyles and joint services.
The signing ceremony was held at the Daikanyama T-SITE in Tokyo, attended by Hyundai President Jang Jae-hoon, CCC President Yasunori Takahashi, key representatives from both companies, and approximately 100 local media members from Japan.
CCC is known for its philosophy of ‘creating cultural infrastructure’ and operates as a ‘bookstore that sells lifestyles’, utilizing various online and offline platforms to develop content businesses. The company plans new internet services and platform offerings and proposes new lifestyles through its platform.
This memorandum was forged as both Hyundai and CCC share a common vision of being ‘people-centric’, rooted in their corporate philosophies.
In response to the demands for economic, social, and community sustainability, Hyundai and CCC plan to jointly present new lifestyles and customer experiences suitable for the sustainable mobility era while respecting individual tastes.
Hyundai and CCC have selected three main areas for collaboration: ▲ New mobility services ▲ Data-driven marketing ▲ Building a global experience platform.
Firstly, starting on the 23rd, Hyundai will operate its car-sharing service ‘MOCEAN’ at the Daikanyama T-SITE managed by CCC. T-SITE is a retail complex centered around Tsutaya, which proposes a lifestyle.
Customers can utilize Hyundai’s charging facilities and Ioniq 5 sharing services at T-SITE. Hyundai is also reviewing plans to further expand the MOCEAN service by utilizing various spaces operated by CCC in the future. Independently of this agreement, Hyundai began offering the MOCEAN service in regions such as Yokohama and Okinawa this year.
Additionally, Hyundai and CCC will collaborate on data-based marketing to propose a new lifestyle that aligns with the ZEV era.
Using vehicle data held by Hyundai and customer data from CCC, they will conduct personalized marketing and, further, pursue new businesses based on data related to ZEV lifestyles.
To satisfy individual tastes and needs, the companies will collaborate on sophisticated data clustering and algorithm generation to enhance customer value. They aim to propose a sustainable new mobility lifestyle based on strategic collaboration to secure differentiated content competitiveness.
Hyundai plans to establish an ‘EV Experience Platform’ that enables global customers to enjoy a richer EV experience in collaboration with CCC. By combining Hyundai’s mobility capabilities with CCC’s content, the goal is to create an experience platform applicable not only in Japan but also in ASEAN and other global markets.
Hyundai is designing a space symbolizing a new mobility lifestyle, in collaboration with CCC, within the ASEAN regional hub currently under establishment, and aims to co-develop related content to provide local customers with EV mobility experiences.
Hyundai President Jang Jae-hoon stated, “I expect that the collaboration between mobility and content companies will create new possibilities,” and added, “We will spread the ZEV culture pursued by Hyundai in collaboration with CCC, which meticulously analyzes customer preferences to plan new lifestyles, thereby building a differentiated brand image for Hyundai.”
CCC President and COO Yasunori Takahashi remarked, “Sustainability concepts are now beginning to be included in ‘car life’ as well,” and stated, “We resonate with Hyundai’s philosophy and aim to propose a new ZEV lifestyle for customer well-being while leading social practices for global zero emissions.”
Meanwhile, under the brand vision of ‘Progress for Humanity’, Hyundai is proactively presenting sustainable lifestyles to advance toward an environmentally and climate-friendly future.
Contact: Lee Sang-jin daedusj@autodiary.kr