Honda Korea announced on the 11th that it will sponsor the Accord Hybrid as a hole-in-one prize at the opening event of the 2024 KPGA Tour, the 19th DB Insurance Promi Open. The tournament will take place from April 11 to 14 over four days at the Old Course of Raviebell CC in Chuncheon, Gangwon Province. Honda Korea plans to award the first player to make a hole-in-one at the 12th hole with an Accord Hybrid as the prize.
The Accord Hybrid is a model that has been beloved in Korea for a long time due to its excellent technology and marketability. The latest 11th generation model features a modern design and a 4th generation 2-motor hybrid system, providing a powerful driving experience that has not been seen in other hybrid sedans. The car incorporates Honda’s first-ever motion management system to help drivers control the vehicle as intended, enabling a stable steering experience. With upgraded Honda Sensing and various advanced safety features, the model has achieved the highest safety rating of IIHS TSP+, showcasing its top-level safety.
Easy Hong, CEO of Honda Korea, stated, “We are pleased to partner with the KPGA Tour opening event for the 2024 season and hope this tournament provides an opportunity for many golf fans in Korea to meet and experience Honda.”
In addition, Honda Korea has hosted a draw event for a 3-night, 4-day test drive of the Accord Hybrid for attendees of the DB Insurance Promi Open to celebrate the hole-in-one sponsorship. This event has garnered significant support, providing participants with a range of prizes, including a custom Honda golf ball package, mobile gas vouchers, coffee gift cards, and more.
Contact: Lee Sang-jin daedusj@autodiary.kr