Ford Korea is expanding communication with customers through digital channels to increase consumer touchpoints and enhance brand image.
First, Ford Korea plans to broaden its social media communication this year by collaborating with digital creators from various fields including camping, travel, luxury, art, and sports. The eight selected creators will produce content linking their lifestyles with the Ford and Lincoln brands in their own unique ways, showcasing a diverse image through branded content on a variety of themes.
Ford has selected four creators focused on outdoor, sports, and camping-related content to represent its adventurous, progressive, and strong spirit under the name FCXSC (Ford Content X Smart Creators). Similarly, Lincoln has chosen four creators whose works emphasize elegance, comfort, and sophistication in areas such as art, fashion, and luxury, operating under the name LCXSC (Lincoln Content X Smart Creators).
This collaboration aims to strengthen the image of Ford and Lincoln as automotive brands that resonate with all generations. The strategy is to increase consumer engagement with the Ford and Lincoln brands through varied content across different channels, so today’s consumers, who seek personalized lifestyles and specialized information, can form greater connections with the brands.
Furthermore, Lincoln Korea has recently launched a Lincoln KakaoTalk channel to provide more convenient customer service. Customers who add the channel will receive push notifications with essential brand news, promotions, and other information about Lincoln.
Additionally, Ford Korea is actively engaged in various brand activities targeting domestic consumers. In April, they held a campaign centered around the core value of the Lincoln brand, “ultimate comfort,” and from the 2nd to 4th of last month, they organized a “Ranger Adventure Day” where customers could directly experience the diverse appeal and value of the Next Generation Ranger.
Contact: Lee Sang-jin daedusj@autodiary.kr