Polestar Korea will be showcasing the ‘Updated Polestar 2’ at ‘Songdo Triple Street’ in Incheon from the 22nd to the 30th for nine days. This is part of the ‘To On Tour’ event, which provides test drive experiences.

The ‘To On Tour’ event has been designed to allow potential customers to experience the Polestar brand and the Polestar 2 in their everyday lives. So far, Polestar Korea has introduced the Polestar 2 to approximately 1.6 million people in major cities across the country, including Seoul, Gyeonggi, Daejeon, Daegu, Busan, and Jeju, conducting over 40,000 customer consultations and more than 650 on-site test drives amidst significant customer interest.

The two vehicles on display will feature new exterior colors: Jupiter and Snow. The interior will showcase white-tone zinc ventilation seats and Nappa leather options. Moreover, it includes the first-ever T-map infotainment system in an electric vehicle and exceptional safety, recognized with the highest rating in the Euro NCAP electric vehicle category. It also features the ‘Performance Pack’ which includes Öhlins suspension and gold Brembo calipers.

The test drives will be available for on-site applications and pre-registration through the Polestar website. Long-range dual motor test drives require prior registration on the website, while long-range single motor test drives can be registered on-site. Polestar specialists will accompany customers during test drives, providing insights about the vehicle, and those who complete test drives will receive either a Polestar eco-bag made from sustainable materials or a coffee gift card.

‘Triple Street’ in Songdo, Incheon is a street-style cultural complex where various cultural contents converge. The ‘To On Tour’ event is free for anyone to visit without a reservation, operating from 11 AM to 8 PM on weekdays and 11 AM to 10 PM on weekends.

Ham Jong-seong, the CEO of Polestar Korea, stated, “Through this To On Tour event, I hope that customers living in Songdo, as well as in the western regions of Incheon and Gyeonggi, can fully experience the updated Polestar 2. Polestar Korea will continue to launch various marketing activities that allow customers to experience the brand and products at the intersection of their lifestyle.”

Lee Sang-jin daedusj@autodiary.kr