Chevrolet is hosting a consumer promotion titled ‘The Impact SUV, The New Trailblazer’ at Surf Beach and Laguna Beach in Yangyang, where visitors can experience trendy culture and the vehicle itself.
From August 12 (Saturday) to 15 (Tuesday), a dedicated exhibition space themed ‘The New Trailblazer Activity Life’ will be set up in front of the Surf Beach Pub & Lounge, a holy ground for surfers in Korea. On August 13 (Sunday), a trendy pool party named ‘Trailblazer Night Impact Party’ will take place at Laguna Beach, featuring advertising models Honey Jay and Holly Bang, along with special guests Lee Dong-hwi and MC Wet Boy.
The main exhibition space at Surf Beach will allow customers to enjoy the unique and hip sensibility of the New Trailblazer alongside an outdoor lifestyle, complete with relaxation zones and photo spots, operating from 11 AM to 8 PM during the event.
Chevrolet aims to enhance customer satisfaction with various events throughout the event period. On the 12th and 13th, attendees will have the chance to win invitations to the ‘Trailblazer Night Impact’ party held at Laguna Beach from 7 PM to midnight on the 13th. On the 14th and 15th, cocktails named ‘Trailblazer Impact Flavor’ will be available for sampling at the Surf Beach bar.
Throughout the event period, Chevrolet will also run the ‘Drive your TB’ event, where customers can enjoy test drives of the Trailblazer, with those participating receiving Starbucks gift cards. Additionally, the ‘Pick Your TB’ event will allow customers to choose their favorite trim between RS and ACTIV, take a selfie with a Trailblazer, and upload it on social media with a hashtag for a chance to win various prizes.
The Chevrolet Trailblazer features a unique design that can be tailored to consumers’ lifestyles, offering high-efficiency, eco-friendly light-sizing engines, advanced safety, and convenience specifications, setting a new standard for premium compact SUVs.
With over 620,000 units sold globally, the Trailblazer is enjoying tremendous success and has achieved the top export sales volume among domestic passenger cars in the first half of 2023, making waves in both the domestic and overseas markets.
The newly launched ‘The New Trailblazer’ is a latest model that has undergone a full-scale partial change, as Chevrolet aims to provide enhanced product value with a more refined exterior design and completely revamped interior design, continuing the Trailblazer’s legacy of global market success.
Lee Sang-jin daedusj@autodiary.kr