Renault Korea is celebrating its brand transformation by giving special French-themed gifts to contract customers across the nation’s dealerships. At the newly opened flagship store ‘Renault Seongsu’, customer visit events will be held every weekend throughout April, along with various brand campaigns to enhance customer experience.
To commemorate the launch of the ‘New Renault Arkana’ and ‘New Renault QM6’ introduced with the new brand, Renault Korea will present ‘The Original Tote Bag’ to 2,400 contract customers of Arkana and QM6 during April. Customers who complete their purchases will be entered into a draw to win round-trip business class tickets to Paris for two (1 winner) with Air France and Diptyque Eau de Parfum 75ml (30 winners).
The first flagship store of Renault Korea, ‘Renault Seongsu’, will host customer visit events every weekend until April 28. Renault Seongsu is designed as a multi-cultural space that combines a showroom and service center with a café, pop-up stores, and ‘The Original’ goods to offer diverse customer experiences.
This customer visit event, celebrating the opening of Renault Seongsu, will feature various programs for customers such as ▲ The ‘Electro Pop 360° Studio’, where customers can capture unique experiences at Renault Seongsu with a 360° rotating camera, ▲ An ‘AI-Powered Music Box’ that lets you create music with AI, and ▲ A game called ‘Mission! Find the Losange’ where participants can earn prizes by locating ‘Losange’ logos scattered around Renault Seongsu.
The French dessert café ‘Yann Couvray’, located on the second floor of Renault Seongsu, presents an authentic French delight to visitors on weekends and even weekdays. Reservations for the weekend events at Renault Seongsu can be made through the Renault Korea website.
Renault Korea is also showcasing a new brand campaign video titled ‘Meet RENAULT in Korea’ across its social media channels. Various outdoor advertisements are being operated in the Seongsu-dong and Gangnam area, where the flagship store is located, as part of diverse brand campaigns throughout April.
On another note, the newly launched coupe-style SUV ‘New Renault Arkana’ features a satin chrome Losange emblem complemented by Renault’s signature F1 blade bumper, diamond motif grill, and a sporty atmosphere created by the new design, including a ‘QRescue code’ that allows rescuers to easily access vehicle information during emergencies for efficient rescue operations, along with various safety options that provide a safer and more comfortable driving environment.
Renault Korea’s best-selling mid-size SUV ‘New Renault QM6’ also adopts a satin chrome Losange emblem, and the design details of the front radiator grill and chrome décor have been enhanced to deliver Renault’s strong impression.
Lee Sang-jin daedusj@autodiary.kr