The official dealer of Mercedes-Benz, The Class Hyosung, is hosting a popup store selling the ‘Mercedes-Benz Collection’ at the Banyantree Club & Spa Seoul’s club gallery for the entire month of January.
The popup store is designed to create an atmosphere that allows visitors to experience The Class Hyosung’s unique sensibility in a luxurious setting, showcasing the ‘Mercedes-Benz Collection’ that combines luxury design and practicality. During the operation of the popup store, The Class Hyosung offers up to 25% discount on items from the ‘Mercedes-Benz Collection’ and provides purchasing customers with additional discount coupons for ‘Mercedes-Benz accessories & collection’.
During the event period, there will also be a prize giveaway for members of Banyantree Club & Spa Seoul who contract or receive their vehicle on-site.
One winner will receive an LG Electronics AeroTower for customers who take delivery, and for contract customers, five people will win Mercedes-Benz trolley bags through a lottery. Additionally, customers who apply for the ‘Mercedes-EQ’ test drive on-site will receive The Class Hyosung umbrellas.
Banyantree Club & Spa Seoul, where The Class Hyosung operates the popup store, is a membership resort located in Namsan that offers various services including hotels, golf, swimming, ice skating, sauna, and kids’ club among others.
Through this popup store, it is expected that The Class Hyosung, which pursues a sophisticated brand value, will provide differentiated customer experiences together with Banyantree Club & Spa Seoul, the city’s premier luxury retreat.
A representative from The Class Hyosung stated, “We planned this popup store operation to provide customers with luxury lifestyle experiences that lead to high brand satisfaction, and we will continue to carry out various marketing activities that align with the value provided by our vehicles in the future.”
Lee Sang-jin daedusj@autodiary.kr