Mercedes-Benz Korea is celebrating its 20th anniversary by unveiling a limited quantity of ’20th Anniversary Online Special Models’ on the 20th of each month at the Mercedes-Benz Store.
Since entering the Korean market in 2003, Mercedes-Benz Korea has planned this online special model campaign to give back to the customers for their continued support and love over the past 20 years.
The 20th Anniversary Online Special Models will be unveiled on the 20th of each month in limited quantities at the online sales platform, the Mercedes-Benz Store. Customers can secure their vehicle by paying a deposit of 1 million won at the Mercedes-Benz Store, and upon specifying one of the 64 official Mercedes-Benz showrooms nationwide, they can pick up the vehicle at that location.
Additionally, by following the newly established Mercedes-Benz Korea KakaoTalk channel, customers can receive the latest news about the monthly released online edition models quickly, and access the Mercedes-Benz Store directly via the link for easy selection of their preferred showroom and payment of the reservation fee.
The first online special model introduced this year is ‘The New Mercedes-Maybach S 580 4MATIC Blue Star Dust Night’, available in a limited edition of 24 units.
‘The New Mercedes-Maybach S 580 4MATIC Blue Star Dust Night’ boasts an elegant and distinctive luxury exterior design, exceptional comfort and ride quality, along with state-of-the-art safety and convenience features. It further enhances the luxurious design elements of Mercedes-Benz’s flagship sedan, the ‘New Mercedes-Maybach S-Class’, achieving uniqueness and rarity.
The exterior is finished in a unique Manufaktur Night Black Magno color. Inside, the cabin features Manufaktur Yacht Blue and black colors beautifully intertwined with Manufaktur Exclusive Nappa leather seats, reminiscent of a star-filled night sky. Furthermore, the luxurious interior is completed with Manufaktur Flowing Line Piano Lacquer trim and the Mercedes-Maybach logo embossed on the headrests.
Johannes Schun, Vice President of Product, Marketing, and Digital Business at Mercedes-Benz Korea, stated, “To celebrate the 20th anniversary of Mercedes-Benz Korea, we aim to offer customers differentiated product experiences by introducing a new online special model each month. We consider it meaningful that, through this, we can express our gratitude to the customers who have loved Mercedes-Benz for the past 20 years.”
Lee Sang-jin daedusj@autodiary.kr