Encar.com has surpassed a cumulative vehicle registration milestone of 15 million in the domestic market, marking the first and largest scale achievement in the industry.
Since 2000, Encar.com has evolved alongside changes in the domestic used car market, establishing itself as the largest automotive transaction platform by providing innovative customer-centric trading services and expanding the variety of inventory.
Initially, the annual registration count was around 90,000, but thanks to positive feedback from consumers and the used car market, the inventory has rapidly expanded to currently register 1.2 million annually. This annual registration figure accounts for about 40% of all vehicle transactions in the domestic used car market.
Consequently, cumulative registrations grew rapidly to 1.12 million in 2005, 3.19 million in 2010, and 10 million in 2020. As of July this year, the cumulative vehicles registered through Encar.com exceeded 15 million, an increase of about 5 million in just four years since 2020. If calculated in terms of large sedans (about 5m in length), this achievement equates to being able to circle the Earth approximately two times.
Additionally, the proportion of ‘Encar Certified’ vehicles, which are directly diagnosed and verified by Encar among regular dealer listings, has consistently expanded, reaching about 40% of the inventory. Encar also boasts the highest cumulative traffic in the industry, with approximately 2.6 billion visits recorded.
Encar.com is accelerating its transition from an advertising platform to a transaction platform based on big data and IT technology. Recently, it introduced a new trading service brand called ‘Encar Trust’, offering various services related to used cars, such as consulting, payment, delivery, finance, and refunds, aiming to become a ‘super app’ for used cars.
A representative from Encar.com stated, “With over 20 years of experience and know-how, Encar.com provides a diverse range of inventory and customer trust services at the highest level in the industry, leading the market. We will continue to strive to establish a transparent and convenient automotive transaction culture as the number one trading platform in the country.”
Lee Sang-jin daedusj@autodiary.kr