Polestar successfully concluded the ‘Polestar 4 Launch Week’ event, which was held to celebrate the launch of the Polestar 4.
This event was a customer invitation gathering organized by Polestar to commemorate the Polestar 4 launch, with approximately 300 attendees drawn from Polestar 2 customers and those interested in Polestar 4. It kicked off on August 13 at Space Seoul, followed by events at Space Gyeonggi on August 15, Space Busan on August 17, and concluded on August 24 and 25 at Space Jeju, totaling four Polestar Spaces.
The event featured an explanation of the external design by designer Lee Soo-beom, along with various experiences that maximized brand engagement, including ▲ product explanations and Q&A for the Polestar 4, ▲ AI drawing experiences, ▲ digital rearview mirror demonstrations, ▲ a lucky draw, and a vegan food zone.
Additionally, Space Seoul offered extra activities such as a digital rearview mirror photo machine, DJ performances, and an ambient lighting and sound system experience area, attracting influencers and actor Kim Mu-yeol among other guests to enhance the occasion.
Polestar Korea’s CEO, Ham Jong-seong, stated, “I find it meaningful to celebrate the launch of the Polestar 4 with customers across four Polestar Spaces nationwide,” adding, “We will continue to enhance customer satisfaction and loyalty through various customer events and differentiated brand experiences.”
The Polestar 4 stands out with overwhelming performance, sleek and refined design, ample passenger space, and starts at a competitive price of 66.9 million won (including VAT, subsidy not applied), particularly compared to similar models that include internal combustion engines.
Meanwhile, orders for the Polestar 4 vehicle can be placed on the official Polestar website, with customer deliveries targeted for October. Polestar Korea is pursuing a significant brand enhancement strategy by establishing five luxury electric vehicle lineups and eight Polestar Spaces by 2026, expanding offline customer engagement points.
Lee Sang-jin daedusj@autodiary.kr