Audi Korea will hold the ‘House of Progress’ brand exhibition located on Garosu-gil in Sinsa-dong, Gangnam from the 8th to the 16th. The general exhibition will be open for everyone to visit.
The ‘House of Progress’ is an exhibition space that showcases Audi’s brand and has been presented in major cities around the world, including the IAA 2021 Munich International Motor Show. Featured in ‘House of Progress’ are Audi’s ‘Audi RS e-tron GT’ and ‘The New Audi Q4 e-tron’, as well as five types of Audi electric vehicles launched in Korea and the flagship Audi sedan ‘Audi A8’.
This event will also be the first local reveal of the ‘Audi Urbansphere Concept,’ the third and most recently unveiled concept car in the Audi Sphere concept car series.
Through this event, Audi emphasizes its vision and solutions for future mobility and its ongoing efforts toward a sustainable future.
Audi Korea’s CEO, Lim Hyun-ki, stated, “We would like to give you a preview of what we envision for future mobility—a progressive lifestyle that is fully and meaningfully connected to our lives.” He added, “As a premium automotive brand, Audi has established four themes: sustainability, digitalization, design, and performance, focusing on sustainable mobility and providing customers with a more meaningful and attractive premium mobility experience.”
The concept car revealed for the first time in Korea during this media conference, the ‘Audi Urbansphere Concept’, is the largest and most recent of the three Sphere series. It is meticulously designed with a passenger-centric approach, combining real customer experiences and the expertise of Audi engineers and designers. Its spacious interior can function as a lounge, a mobile office, or even a moving cinema.
With optimized digital technology, it can pick up passengers using destination information and autonomously find parking spaces to charge its battery. The versatile capabilities of the Audi Urbansphere Concept are implemented through Level 4 autonomous driving functionality and various digital technologies.
PARK YOUNG-JUN, Audi Korea’s Executive Director of Marketing Communication, explained that the ‘Audi Urbansphere Concept’ will become more than just a means of transportation amid the traffic congestion of major cities like Seoul but a different premium living space.
This event will introduce Audi’s four core values: sustainability, digitalization, design, and performance, with various programs including digital experiences, social media events, and new car test drives, allowing attendees to engage with these values.
Designer Park Seul-ah, the first female exterior designer at Audi AG, renowned chef Kim Song-ki, columnist Shin Dong-heon, and Audi ambassador Choi Si-won will share their progress in their fields and convey the meaning of living progress through videos based on the theme ‘Story of Progress,’ which will be released on Audi Korea’s official YouTube channel.
During the exhibition, customers can see and test drive the displayed Audi vehicles. There will also be Audi docents present on-site, enabling visitors to engage in a guided tour program upon registration.
‘House of Progress’ is open for anyone to visit freely without prior reservation until the 16th, with visiting hours from 11 AM to 5 PM on weekdays and 11 AM to 8 PM on weekends.
Lee Sang-jin daedusj@autodiary.kr