Hyundai Motor has launched the updated 2023 Venue and is officially starting sales.

The 2023 Venue reflects customer preferences by adding various convenience features and improving the performance of its advanced driver assistance systems.

Hyundai has faithfully incorporated customer preferences by equipping the 2023 Venue with a 4.2-inch color cluster, front collision prevention assist (for pedestrians and cyclists), lane keeping assist, an 8-inch navigation system (including Blue Link), a rear monitor, a fully automatic air conditioner, a hi-pass system, and ventilated seats for the passenger side.

Additionally, by upgrading the performance of the front camera and front, rear, and side radars, Hyundai has added new features to strengthen the advanced driver assistance systems, including front collision prevention assist (for oncoming vehicles at intersections), smart cruise control (not including Stop & Go), rear collision warning (while driving), rear collision prevention assist (for forward exits), and rear cross collision prevention assist.

Moreover, actively reflecting customer demands for safety and convenience, the existing smart trim has been discontinued, and the modern trim has been restructured into a premium trim with a variety of standard features.

To coincide with the launch of the 2023 Venue, Hyundai will also sell ‘C to USB-A’ and ‘A to USB-C’ conversion adapters that enable data transmission and charging at the Hyundai Shop brand store.

The sales price of the 2023 Venue is 21.3 million won for the premium model and 23.95 million won for the FLUX model. (*Based on an individual consumption tax of 3.5%)

A Hyundai representative stated, “The Venue is a model that has received a lot of love from customers due to its rugged yet practical interior and exterior design and excellent fuel efficiency. The significantly enhanced convenience features and advanced driver assistance systems will help customers who have chosen the Venue as their first car to drive confidently.”

Lee Sang-jin daedusj@autodiary.kr