Ferrari has unveiled its first-ever 4-door, 4-seater model, the Purosangue, for the Asian market in South Korea.
The Purosangue made its debut at the
Purosangue, meaning ‘thoroughbred’ in Italian, perfectly harmonizes performance, driving pleasure, and comfort. Powered by Ferrari’s signature naturally aspirated V12 engine, it delivers an impressive 725 horsepower, making it the most powerful in its segment while guaranteeing that captivating Ferrari engine sound. Additionally, it is designed to deliver up to 80% of maximum torque as low as 2,100 rpm, allowing drivers to experience the joy of driving at any time.
The Purosangue adopts a completely different layout and innovative proportions compared to the typical modern GT (also known as crossover and SUV). Typically, modern GT engines are mounted at the front with a gearbox directly connected over the front axle. However, the Purosangue features a front mid-engine layout with the gearbox positioned towards the rear, implementing a sports car-like transaxle setup. This structure enables a precise weight distribution of 49:51%, ideal for front mid-engine sports cars.
The vehicle dynamics control system comes equipped with the latest version used in Ferrari’s most powerful and special sports car models. Utilizing the ‘Ferrari Active Suspension System’ for the first time, it effectively manages tire contact patches on bumpy roads and body roll in corners. This provides the same performance and handling responsiveness as other Ferrari sports cars.
The completely redesigned chassis integrates a rear-hinged back door, making entry and exit easy while keeping the vehicle as compact as possible. Although the Purosangue has a higher driving position compared to other Ferraris, its configuration remains consistent with that of other Ferrari vehicles, allowing the driver to enjoy dynamic performance up close.
The Purosangue comes standard with various content focused on comfort, including a Burmester audio system. Additionally, customers can choose from extensive options for both performance and comfort, as well as personalization options. For the first time in Ferrari’s history, buyers can select the roof style to their liking, and the new Alcantara upholstery sourced from certified recycled polyester is also available.
Dietmar Nechtel, Ferrari’s General Manager for the Far East and Middle East, stated, “The Purosangue perfectly meets Ferrari customers’ long-standing desire for a family-friendly four-seat vehicle. The explosive interest in the Purosangue worldwide before its launch encapsulates Ferrari’s cutting-edge research and technology, creating a model that is 100% a sports car while providing spaciousness, broad usability, and driving excitement.”
FMK President Kim Kwang-cheol expressed, “It is a great honor to present the completely new 4-door, 4-seater model, Purosangue, in Korea for the first time in Asia, and I expect it will lower the barriers to entry for Ferrari and expand the domestic customer base.”
The Purosangue’s engine (code F140IA) retains Ferrari’s successful latest 12-cylinder architecture, with a 65° cylinder bank angle and a displacement of 6.5L, employing a dry sump and high-pressure direct injection method. It is engineered to generate maximum torque at lower revs while maintaining the linear and sustained power delivery typical of the Ferrari naturally aspirated V12 engine.
80% of maximum torque is easily achieved at 2,100 rpm, reaching 716 Nm at 6,250 rpm. Peak power of 725cv is attained at 7,750 rpm, allowing drivers to experience true sports car throttle response.
The intake, timing, and exhaust systems have been completely redesigned, with the cylinder head borrowed from the ‘812 Competizione’. Additionally, a correction method derived from F1 has been adopted to improve mechanical and combustion efficiency. As a result, the Purosangue’s engine, developed for a four-seater car, is not only the most powerful in its class but is also the only engine that can immediately be recognized by the Ferrari V12 sound.
The chassis of the Purosangue is entirely new, designed from the ground up to create a structure with uncompromising strength and rigidity. The underbody chassis is made entirely of high-strength aluminum alloy. As a result, although the chassis has grown larger, its weight is lighter than previous Ferrari four-seaters. Improvements in torsional rigidity (+30%) and beam stiffness (+25%) contribute significantly to enhancing NVH characteristics, softening and silencing the impact of road surface irregularities to improve comfort.
A soundproofing single-shell carbon fiber roof is entirely new, weighing 20% less than an aluminum roof with soundproofing features while maintaining the same rigidity as a glass roof. Ferrari focused on creating the widest possible passenger space while keeping the wheelbase compact from an ergonomic standpoint.
To achieve this, the front doors adopt a typical 63° opening system (5° wider than other Ferrari models) and are paired with an electronically operated rear-hinged back door that opens to 79°.
The aluminum rear hatch operates electrically, equipped with two electronic stabilus tailgate lifters, allowing it to open to 73° for easy access and loading of large cargo.
The truly unique Purosangue features volumes and constraints that are entirely different from any seen before, presenting a completely new challenge for Ferrari’s aerodynamics department. Consequently, both methods and solutions had to be fundamentally rethought. Hundreds of hours of wind tunnel testing and thousands of CFD (computational fluid dynamics) simulations were required for significant drag reduction, dedicated user-friendliness and accessibility, as well as cooling for the V12 engine and its associated components. In fact, these development efforts were aimed at creating the fastest and most powerful sports car in its class.
The central line section was a key focus in the aerodynamics design of the Purosangue. This section was crucial for airflow design and reducing the drag coefficient (Cd), as well as reducing the surface area at the front. The silhouette at the front of the vehicle is designed to ensure the smoothest connection between the maximum curvature of the hood and the header rail of the windscreen.
The Purosangue does not have a rear windscreen wiper. Instead, airflow along the rear glass surface cleans the rear screen. The lower surface of the suspended spoiler is curved to direct airflow toward the rear screen at the correct speed. At both ends of the lower surface of the spoiler, there are two pairs of vortex generators. These vortex generators offset the natural vortices created by the C-pillar, synergizing with the specially-shaped rear screen.
The Purosangue features a unique and innovative system that is a world-first. Ferrari’s active suspension technology is implemented through the MultiMatic True Active Spool Valve (TASV) system.
The active suspension system uses accelerometers and position sensors at each suspension corner, interacting with Side Slip Control (SSC 8.0) and 6w-CDS sensors. This technology optimizes cornering performance, with variable roll stiffness and continuously distributed forces, with a lowered roll center (by up to 10 mm) helping to balance lateral forces on the tires while managing oversteer and understeer.
The Purosangue is equipped with a new ABS ‘Evo’ controller developed in collaboration with Bosch. This controller is integrated with the brake-by-wire system first seen in the 296 GTB. For the Purosangue, this controller’s functionalities have been refined to handle low traction grounds and all Manettino settings, optimizing performance and consistency across all road conditions.
The 4RM-S system, developed for the GTC4Lusso, has evolved in the Purosangue. The innovative control logic developed for the SF90 Stradale’s 4WD system is carried over, combined with the new 4WS seen in the 812 Competizione.
For the first time in a Ferrari vehicle, the Purosangue features a downhill control function. This function assists the driver in maintaining and controlling the vehicle speed displayed on the dashboard when descending steep hills. When HDC is activated, it controls the braking system to ensure the vehicle speed does not exceed the rate set on the display. However, the driver can still manually increase speed using the accelerator pedal.
The Purosangue boasts a more imposing volume compared to Ferrari’s most powerful sports cars. Nonetheless, its body height is styled to convey agility overall. At the same time, the Ferrari styling center decided to create a bold and original shape to give the Purosangue a strong presence.
The Purosangue features no front grille, replaced instead with an upper sharp angle offering a more technical aesthetic. The two shells smoothly integrate into the car’s shape alongside slots housing cameras and parking sensors in a suspended disk form. The sides of the hood sport DRLs (Daytime Running Lights), positioned between two pairs of air intakes that melt into the hood in a ‘ㄷ’ shape, enhancing the vehicle’s styling. Consequently, the aerodynamic ducts are more prominent than the headlights in the front styling of the Purosangue.
Characteristic lines along the sides flow into the aerodynamic bridge theme, becoming major styling elements forming the sharp angle while concluding with an imposing muscular rear. Wheel arch trims reveal the Purosangue’s second skin beneath the body. Functional and technological elements create a second visual layer, giving the impression of a coupe gliding smoothly.
Opening both the front and rear doors reveals an unexpectedly spacious interior that exceeds initial expectations when the doors were closed; this is a result of meticulous work aimed at maintaining a compact roof ratio.
The Purosangue’s cabin has been meticulously designed for spaciousness and the arrangement of interior components. At the same time, all materials have been selected with care to provide unprecedented passenger space and comfort in a Ferrari four-seater vehicle. The Purosangue’s cabin resembles an elegant and sporty lounge. Opening the doors reveals a surprisingly generous space.
With a sleek, luxurious interior that exudes elegance and modernity, this contemporary design harmonizes beautifully with the aesthetics sought after in Ferrari’s signature GT sports cars. Every aspect of the cabin has been intentionally designed compactly to optimize usable space and ergonomic elements.
The architecture of the Purosangue’s interior is based on a dual cockpit dashboard concept. This system extends and replicates from the back of the vehicle, creating four distinct areas differentiated in functionality, volume, material, and color. The indoor components of the cabin connect horizontally and smoothly, providing a spacious appearance while delivering a light and dynamic atmosphere.
For the first time in Ferrari’s history, the cabin features four separate, independently adjustable seats. Thanks to the integration of comfort-focused components, variable density padding, and a new suspension system, the Purosangue offers unprecedented comfort to its occupants, along with the uniquely sporty and elegant layout characteristic of Ferrari. The heated rear seats can be independently adjusted for angle and position, and when folded forward, they significantly increase the loading space.
Ferrari has ensured that in pursuit of luxury, it does not neglect its responsibility towards the environment and sustainability. Sustainable materials are used extensively throughout the Purosangue, opening up possibilities for new combinations. In fact, 85% of the vehicle’s launch trims are produced sustainably.
For the first time, buyers are given the opportunity to personalize the roof. Instead of the standard carbon fiber version, an electrochromic glass roof that spans the entire length can be chosen. The underside of the glass surface is coated with a light-sensitive film, which changes shades when a microcurrent passes through it, allowing sunshine to fill the interior or providing shade when needed.
The front seats are equipped with massage functions and ten airbags, providing options for five types of massage and three intensity levels, allowing passengers to enjoy comfortable massages in desired areas.
The Purosangue is the first Ferrari vehicle to come equipped with an air quality sensor. This sensor uses smart air re-circulation control and filters capable of blocking ultra-fine dust at maximum PM2.5 levels, checking external air conditions and enhancing indoor air quality.
For the first time, both Android Auto and Apple CarPlay compatibility are standard. These replace the traditional integrated navigation systems.
Woo Sang-jin daedusj@autodiary.kr