Ford Korea has successfully completed the “2022 Driving Skills for Life” event, a community service initiative aimed at providing safe driving education for novice drivers, which began in August.
Since 2016, Ford Korea has strived to promote a safe driving culture in the domestic market through the DSFL program. Unlike the past two years, where activities were solely conducted online due to COVID-19, this year’s DSFL event expanded to a hybrid format running from August 26 to October 23.
The annual DSFL program, in collaboration with the Korea Safety Coalition, enhanced its public benefit and expertise, incorporating a variety of engaging programs. The first step involved sharing four videos on ‘Driving Tips for Beginners’ through their own social media channels and those of the Korea Safety Coalition, allowing everyone to easily and enjoyably complete the educational content. Furthermore, an online live quiz show was held for 160 participants, where top scorers were offered prioritized registration for in-person safe driving training sessions.
On September 22 and 23, in-person safe driving training took place at the Inje Speedium in Gangwon-do.
A total of 80 participants, including top quiz performers and individuals who enrolled independently, completed various hands-on safe driving training sessions. The on-site training combined theoretical and practical education, allowing participants to immediately apply the knowledge gained from theory to practice. The theoretical sessions covered essentials such as basic safe driving knowledge, routine vehicle checks, and drowsy driving prevention, while the practical education included essential skills for novice drivers, such as emergency braking, hazard avoidance, and handling blind spots and unexpected situations, as well as slalom and slip scenarios. This comprehensive program provided practical insights not only to understand the vehicle itself but also to equip drivers with necessary skills for various situations.
David Jeffrey, CEO of Ford Korea, stated, “Ford Korea is continuously striving to promote a safe driving culture where everyone can drive with peace of mind. I hope this DSFL event has been an opportunity for participants to develop their safety awareness and mature in their driving practices.”
The DSFL program, designed in collaboration with the U.S. National Highway Traffic Safety Administration and safety experts from various fields, aims to create a safer traffic environment alongside ensuring the safety of drivers and passengers through proper driver education. Since its launch in the U.S. in 2003, it has expanded to 46 countries worldwide, including Europe, Asia, Africa, and the Middle East, educating over 1.25 million drivers. It is conducted in collaboration with expert organizations, NGOs, and safety professionals in each country, and has been partnered with the Korea Safety Coalition since 2016.
Lee Sang-jin daedusj@autodiary.kr