On the 2nd, General Motors appointed Jungyoon Jung, the former head of domestic sales, as the Chief Marketing Officer (CMO) for its South Korean operations.
Roberto Rempel, president of GM Korea, stated, “GM has decided to introduce the GMC brand to expand the choices available to domestic customers and is offering a diverse range of products under the Cadillac, Chevrolet, and GMC brands.” He further explained that this appointment was made to strengthen the multi-brand strategy in the domestic market and provide customers with a better brand experience through a chief marketing officer overseeing brand marketing.
Recently, GM promoted Deborah Wall, the global CMO, to senior vice president and included her in GM’s senior leadership team, underscoring the important role of brand marketing in overseeing customers’ brand experiences as the company embarks on its future mobility transition journey.
With this personnel change, GM expects to establish a more dynamic communication with domestic customers through strategic and effective marketing for each brand, which have strong visions and personalities, whilst connecting them organically with GM’s brands, including Cadillac, Chevrolet, and GMC, which are being transformed into platform innovators.
Having joined GM in 2003, CMO Jungyoon Jung has performed various roles within Cadillac and Chevrolet marketing and has also taken on international duties in Singapore. Prior to his appointment as CMO, he oversaw Chevrolet’s domestic sales.
By Lee Sang-jin daedusj@autodiary.kr