K Car is conducting the ‘K Car Brand Week’, offering new benefits every week throughout December, including maximum discounts and free delivery.
The first event for K Car Brand Week kicks off with the ‘Weekly Special Price’, where customers can purchase about 600 popular models at maximum discounted prices. Weekly Special Price is a regular promotion by K Car that reveals discounted vehicles every Tuesday, with a discount cap raised to 5 million KRW for the month of December.
Additionally, by purchasing a newly registered vehicle on the K Car app or website within 72 hours through the ‘Home Service Time Deal’, customers can enjoy free shipping on relevant vehicles, which will expand to over 200 models by the end of December.
The second event, revealed on the 7th, is the ‘Free 90-Day Warranty! KW3 Giveaway Promotion’. Customers purchasing vehicles that fall under this promotion through K Car’s nationwide direct stores or the Home Service will receive K Car’s quality warranty extension service, the K Car Warranty 3 (KW3, providing a warranty for 90 days or 5000km), free of charge. This event will be active until the end of December.
The K Car Warranty is a quality extension service that guarantees A/S for direct used cars purchased from K Car for up to 365 days. It broadly covers the engine, transmission, and general parts, allowing repairs and maintenance at over 500 affiliated service centers across the country, including Samsung Fire & Marine Insurance’s Anika Land network.
The third event, launching on the 14th, is the ‘K Car Advertisement Props Charity Auction’, which will run for one week only. The auction will sell various items such as costumes and shoes used in the 2022 K Car brand advertisement through an online platform, with all proceeds going to the World Wildlife Fund (WWF). Auction items can be viewed on the K Car app and website, and interested participants can fill out their desired item number and bid amount on the submission page.
Since last year, K Car has aimed to fulfill its social responsibility regarding resource circulation as the leading company in the domestic used car market, reinforcing its ESG (environmental, social responsibility, governance) management by holding a charity auction for the second consecutive year.
Jeong In-guk, CEO of K Car, stated, “In the spirit of the year-end season, we created this promotion to provide more benefits to consumers considering purchasing used cars,” adding, “We will continue to strive to offer greater satisfaction to customers pursuing reasonable consumption.
Lee Sang-jin daedusj@autodiary.kr