The real-time popular places and congestion area search service ‘T-Now’ offered by TMAP has exceeded 10 million cumulative users. It was found that 9 out of 10 people consistently use the service.

As of January this year, TMAP Mobility announced that the cumulative number of T-Now users reached 10.6 million, with a reuse rate exceeding 85%. T-Now is a service that displays real-time driving data from over 19 million drivers across the country. By setting radius filters of 500m, 1km, 3km, 5km, 10km, or nationwide, it shows up to 50 popular destinations ranked by drivers.

Looking at the statistics for the past year, the reuse rate of existing users stands out. Just one month after the service launch (September 2021), the reuse rate was only 35% in October 2021. After breaking 50% in November, it showed a steady increase, reaching 64% in January of the following year, 74% in March, and 80% in July. By December of last year, the reuse rate had reached 85%. Users who had not used the service for more than two months were excluded from the re-user count.

The number of users has steadily increased, surpassing 10 million cumulative users after 1.88 million people experienced the service in September last year.

T-Now is based on real-time destination driving data without artificial reviews or abuse, giving it high reliability and excluding so-called contaminated information. Users can quickly and accurately identify popular destinations for their desired purpose in any situation, leading to a steady rise in usage through word of mouth among consumers.

In newly visited areas, it’s possible to find the most popular tourist destinations, and during meal times, it can locate the most popular restaurants nearby. Conversely, it can also be used to find quiet places or to avoid crowded areas, thus helping to disperse traffic and crowds.

Lee Han-sam, head of the Local Content Team at TMAP Mobility, stated, “The continuous rise in the reuse rate can be interpreted as a result of users finding convenience through the T-Now service,” adding, “We will continue to strive to bring joy and happiness to drivers through location-based services in the future.”

Lee Sang-jin daedusj@autodiary.kr