Porsche Expands Presence in Daegu with New Service Center and Certified Pre-Owned Facility

Porsche Korea is relocating the ‘Porsche Service Center Daegu’ to Buk-gu, Daegu, and is also opening a new ‘Porsche Certified Pre-Owned Center Daegu’. The operations will be managed by Auto Stadt, Porsche Korea’s official dealer.

The ‘Porsche Service Center Daegu’ and ‘Porsche Certified Pre-Owned Center Daegu’ aim to strengthen connections with customers in the Gyeongbuk region, where brand demand is steadily increasing, and to provide differentiated premium services along with a broader brand experience.

With a total floor area of 6,942.1m² (approximately 2,100 pyeong), the ‘Porsche Service Center Daegu’ is the largest service center among Porsche facilities in the southern region, comprising one basement floor and five above-ground floors. It is equipped with the latest facilities and state-of-the-art equipment that meet Porsche’s stringent standards, including 11 work bays and paint shops featuring dedicated facilities for electric vehicles, with the capacity to service over 500 general maintenance vehicles and more than 80 accident vehicles monthly.

The service center features a new architectural design dubbed ‘Destination Porsche’, creating an eye-catching exterior while offering a differentiated space for customers. Additionally, in line with the increased size, personnel at customer touchpoints, such as technicians and consultants, will also be expanded to provide Porsche’s unique experiences and services.

Following the openings in Bundang, Yangjae, and Suwon, the ‘Porsche Certified Pre-Owned Center Daegu’ is located on the second floor of the service center and sells pre-owned Porsche vehicles that have undergone inspection and evaluation across 111 different categories. A total of 12 vehicles will be displayed, along with a Porsche Equipment corner for upgrading vehicle interiors and exteriors and a comfortable customer lounge and consultation area.

Holger Gehrmann, CEO of Porsche Korea, stated, “The expansion of the ‘Porsche Service Center Daegu’ and the opening of the ‘Porsche Certified Pre-Owned Center Daegu’ reflect the growing brand demand across the country and serve as an important milestone in our domestic network strategy to deliver the best services. We will continue to invest in providing infrastructure and a broad brand experience.”

Porsche Korea currently operates a total of 13 Porsche showrooms, 13 service centers, 4 certified pre-owned centers, 3 Porsche studios, and the Porsche pop-up store ‘Porsche Now’.

Lee Sang-jin daedusj@autodiary.kr