BMW Korea is launching various special promotions throughout March for customers purchasing any BMW model.

This special promotion consists of three programs: one for first-time car buyers, another for those purchasing the popular BMW 5 Series, and a final program for customers buying the luxury flagship sedan, the New 7 Series.

Firstly, the ‘My First BMW’ promotion will be implemented to ease the burden on customers buying their first BMW. Customers purchasing a new BMW as their first car during this period will receive up to 1 million won in support for their car insurance fees when utilizing BMW Financial Services and BMW Insurance Services.

The My First BMW promotion applies to all BMW vehicles except the New 7 Series, and since it is specifically for first-time car buyers, it cannot be combined with existing loyalty programs or trade-in promotions for existing customers.

A promotion is also available for customers purchasing the BMW 5 Series. Exceptional 36-month interest-free benefits will be offered to customers purchasing the popular gasoline model, the BMW 520i, and the diesel model 523d.

In celebration of the New 7 Series winning ‘Import Car of the Year’ and being recognized in four categories at the Korea Automobile Journalists Association and Korea Automobile Journalist Association’s Car of the Year review, a special promotion is also available. When purchasing the BMW New 7 Series and utilizing BMW Financial Services and BMW Insurance Services, customers will receive support for their car insurance fees of up to 2 million won.

Lee Sang-jin daedusj@autodiary.kr