Chevrolet has kicked off a full-scale marketing campaign for the ‘Trax Crossover,’ thanks to overwhelming support from customers who placed over 10,000 pre-orders in just four days. This includes large exhibitions and test-drive events at four major locations across the country and an online quoting consultation event.
The Trax Crossover is a crossover model that combines the comfortable driving performance of a sedan with the versatility of an SUV. It is equipped with an attractive price, stylish design, multi-functionality, and excellent space utilization. It offers four different trims, including the RS that emphasizes a refined and sporty design and ACTIV that emphasizes a dynamic outdoor feel, providing a variety of options to fit customer lifestyles.
The large-scale exhibition and test-drive event, themed around the famous shopping street ‘5th Avenue’ in Manhattan, New York, will take place at four well-known complex cultural spaces across the nation, where the core customer base for the Trax Crossover is concentrated.
The events will be held from March 31 (Friday) to April 2 (Sunday) at Starfield Hanam, from April 7 (Friday) to April 9 (Sunday) at Starfield Goyang, from April 14 (Friday) to April 16 (Sunday) at Lotte Outlet Gimhae, and from April 21 (Friday) to April 23 (Sunday) at Lotte Outlet Isiapolis. Visitors can enjoy a range of exciting activities, including vehicle displays, detailed product explanations through a docent program, test-drive experiences, and various on-the-spot and SNS events.
In addition, an online quoting consultation event for the launch of the Trax Crossover has been set up.
Participation is available until April 14 on the Chevrolet website, and submitting a quoting consultation application through the event page will complete your entry. Participants will have the chance to win fabulous prizes through a drawing, including an Apple iPad Air (1 winner), Dyson Airwrap Multi-Styler (5 winners), Shinsegae gift vouchers worth 100,000 won (30 winners), and Starbucks mobile gift exchange vouchers (100 winners).
Jung Jung-yun, GM Korea’s Chief Marketing Officer, stated, “The Trax Crossover is making waves with its stylish design, versatile performance, and reasonable pricing, which perfectly blend sedan and SUV attributes. We have organized this customer event to allow many customers to experience firsthand the advantages of the Trax Crossover as their first car or first crossover. We encourage everyone to take an interest and participate.”
Meanwhile, aiming to be the new trendsetter in the crossover market, the Trax Crossover is priced (based on the reduced consumption tax) at ▲LS 20,520,000, ▲LT 23,660,000, ▲ACTIV 26,810,000, and ▲RS 27,390,000, and is available at Chevrolet showrooms nationwide.
Lee Sang-jin daedusj@autodiary.kr