Renault Korea has launched a comprehensive customer experience program called ‘R: Xperience’ aimed at enhancing customer satisfaction and expanding experiences. This initiative officially kicks off in the ‘R: Xperience Zone’ set up outdoors at KINTEX during the 2023 Seoul Mobility Show.
The newly launched R: Xperience allows customers to experience continuous improvements in Renault Korea’s products and services in various ways, aiming to enhance the brand image through these customer experiences.
Improvements to products and services under R: Xperience include enhancing vehicle characteristics based on customer feedback, connectivity services such as in-car payments allowing customers to order and collect products from convenience stores, cafes, restaurants, and gas stations, web 3.0 services to expand Renault Korea’s unique mobility digital experiences, and exceptional after-sales services aimed at exceeding customers’ satisfaction for seven consecutive years.
The R: Xperience Zone, located in the outdoor area of KINTEX Hall 1, will operate from March 31 to April 9, during the 2023 Seoul Mobility Show, serving as the first stage of R: Xperience activities where customers can test-drive all Renault Korea models and experience new services.
Visitors to the Renault Korea R: Xperience Zone can view new models such as the newly styled SM6 TCe Inspire, the lifestyle SUV The New QM6, the Quest, and the XM3 E-TECH Hybrid, which features the closest hybrid system to electric vehicles, and they can also test-drive these vehicles through on-site registration.
Existing models like the coupe-style SUV XM3 1.6 GTe available for 19,580,000 KRW, the XM3 TCe 260 that comes with a 1.3L turbo gasoline engine developed in collaboration with Mercedes-Benz Group, and the SM6 Feel, which includes essential specifications for consumers at reasonable prices, will also be available for experience.
Moreover, as part of a new digital journey activity that Renault Korea is preparing, a unique customer profile image featuring an AI-generated customer avatar and a metaverse vehicle will be offered to test-drive customers in the ‘AI Avatar Experience Zone’.
Customers can participate in various programs, including maintenance consultations about their own vehicles that they have always been curious about, in-car payment experiences, explanations about current and future connectivity technologies directly from developers, and purchase consultations for interested customers.
Jin Lee
daedusj@autodiary.kr