Chevrolet is launching a special customer appreciation promotion for the Bolt EUV in April, offering rapid delivery and generous cash benefits.
Seong-deuk Seo, Executive Director of GM Korea’s Domestic Sales Headquarters, stated, “To express gratitude to customers who have been waiting a long time for their Bolt EUV deliveries, we have added a special appreciation promotion for April. We hope that many customers will experience the exceptional performance of the Bolt EUV, built on a dedicated electric vehicle platform, through this promotion.”
Through this promotion, customers purchasing a Bolt EUV in April can receive up to 1 million KRW in cash support for the first 200 customers who opt for the combo program (a combination of cash support and installment benefits). After that, subsequent customers will receive 500,000 KRW in cash support.
The promotion offers 36-month installments at a 5.9% interest rate or 72-month installments at a 6.5% interest rate with no down payment required. Additionally, customers purchasing a demo Bolt EUV will receive an extra discount equivalent to 1% of the vehicle’s sale price.
If a customer buys the Bolt EUV Premier model priced at 47.9 million KRW in Gyeongnam Geoje, the area that offers the most municipal subsidies, they can benefit from an electric vehicle subsidy of 17.22 million KRW, combining national subsidies. With the additional cash support of up to 1 million KRW through this customer appreciation promotion, the effective purchase price of the Bolt EUV can be as low as 29.68 million KRW.
The Chevrolet Bolt EUV offers excellent performance with a range of 403 km on a single charge, all at a reasonable price in the 40 million KRW range, and is a steady seller with over 203,600 units sold globally alongside its sibling model, the Bolt EV.
As the brand’s first electric SUV boasting GM’s century-long EV expertise, it serves as a strategic model in GM’s vision for carbon neutrality.
With the Bolt EUV, GM has kicked off its EVerybody In campaign to popularize electric vehicles, planning to launch 10 electric vehicle models in the domestic market by 2025 to continue its EV leadership.
The lineup of GM’s electric vehicles scheduled for introduction in South Korea will all feature the game-changing GM Ultium platform applicable to the global electric vehicle market, starting with the Cadillac Lyriq set to launch this year.
Meanwhile, Chevrolet offers various cash support benefits through the April promotion. During April, if customers purchase vehicles in a lump sum, Tahoe and Trailblazer buyers receive a 50% subsidy on registration and taxes, while Traverse and Colorado buyers receive subsidies of 3 million KRW and 2.5 million KRW, respectively. If they choose the combo program, they will benefit from cash support of 4 million KRW for Traverse, 2 million KRW for Colorado, and 2 million KRW for Trailblazer.
In addition, Chevrolet’s ‘Love Once Again’ program offers cash support for customers who repurchase a Chevrolet vehicle: 300,000 KRW for Spark, 500,000 KRW for Trailblazer, and 1 million KRW for Equinox, Traverse, Colorado, and Tahoe, respectively. Customers holding vehicles older than seven years receive an additional cash benefit of 200,000 KRW when purchasing a Spark, and 300,000 KRW when buying Trailblazer, Equinox, Traverse, Colorado, or Tahoe.
Lee Sang-jin daedusj@autodiary.kr