KG Mobility introduces the New Rexton Arena and Rexton Sports & Kan Coolmen.
KG Mobility has officially launched the New Rexton Arena and Rexton Sports & Kan Coolmen, alongside key representatives from the company and journalists, at the tuning festival held at the aT Center in Yangjae, Seoul, which runs until the 5th.
Kim Kwang-ho, head of domestic operations at KG Mobility, remarked in his opening speech, “The tuning festival is not only about promoting a healthy tuning culture but also presenting trends where customers can stylishly customize their dream cars using KG Mobility’s SUVs.” He added, “The newly launched Rexton Arena and Rexton Sports & Kan Coolmen will serve as companions that bring vitality and joy to everyday life while possessing product competence and emotional value to realize the lifestyle I envisioned.”
The most significant change for the Rexton brand is undoubtedly the interior design. KG Mobility’s design philosophy, ‘Powered By Toughness’, accentuates structural sturdiness and modern aesthetics, emphasizing an identity that delivers emotional values. The indoor design relies on a newly interpreted horizontal design concept, allowing for a soft and comfortable experience.
In 2001, the Rexton stunned the world with its slogan ‘1% of Korea’. Now, returning with the New Rexton Arena that once again elevates the prestige of large premium SUVs while embodying the true value of an authentic SUV.
The sub-name of the Rexton, ‘New Arena’, signifies that the Rexton, deriving its name from the regal ‘Rex’, has a majestic interior reminiscent of a modern exhibition hall and concert venue. In short, the New Rexton Arena maintains its innate essence while infusing new emotions, embodying external strength coupled with internal softness.
The new diamond-shaped safe radiator grille and the dynamic welcome/goodbye lighting are featured on the four-beam full LED projection headlamps. The sequential dynamic LED turn signal lamps, which blink sequentially, give off a majestic and confident presence, displaying the design elegance of a premium large SUV while enhancing visibility for the driver.
The rear design features horizontally arranged T-shaped LED taillights, a roof spoiler integrated with a high-mounted stop lamp, and dual tailpipe garnishes to add sophisticated styling. The newly designed 20-inch sputtering wheel further enhances the presence of this flagship SUV.
The Black model showcases exclusive items like the black radiator grille, wheel arch & door garnish, and new design 20-inch sputtering dark wheels, exemplifying the top model’s features.
The interior design of the New Rexton Arena employs a horizontal design concept for a comfortable yet modern finish. The 12.3-inch full digital cluster, 12.3-inch infotainment navigation, slim air vents, and touch control climate controller blend harmoniously to create a high-end interior space.
Moreover, the various switches in the driver’s area are ergonomically and intuitively arranged to enhance operational convenience, while the luxurious ambient mood lamp, with a soft glow, allows for 32 different colors to create the desired atmosphere, contributing to the passengers’ overall comfort and calmness at night.
The interior color options include Classical Beige, Khaki, Black, and Maroon Red Suede Quilted interiors, offering a choice of seven different seat options, such as synthetic leather seats, Nappa leather seats, and suede quilted seats, which are applied to the door trims and other areas, giving customers a broad array of choices to create varied atmospheres.
The powertrain of the New Rexton Arena boasts a maximum output of 202 horsepower and a torque of 45.0 kg∙m, with the engine’s peak torque being accessible in the most frequently encountered everyday range (1,600~2,600rpm). The 8-speed automatic transmission is smooth in gear shifts and maintains an efficient RPM during driving. The fuel efficiency is rated at 11.6 km per liter on a combined basis.
Equipped with KG Mobility’s advanced driving safety assistance technology, the Intelligent Adaptive Cruise Control system, the New Rexton Arena features a comprehensive suite of safety specifications including nine airbags, seat belt reminders for all seats, and a high-strength multi-layered quad frame. Basic features from the entry model include Emergency Braking Assist, Lane Keeping Assist, Lane Departure Warning, Start Notification, Forward Collision Warning, Attention Alert, Center Lane Keeping Assist, Safety Distance Warning, and Smart High Beam, providing top-tier safety in Korea.
Additionally, the New Rexton Arena comes with a dedicated smart key, touch-sensitive door handles for all seats, safety power windows, passenger walk-in devices, second-row roller blinds, downwards-tilting outside mirrors linked to reverse operation, and powered lumbar support for the driver’s seat, adding to its convenience.
The pricing for the New Rexton Arena (after individual consumption tax reduction) is positioned at: Premium 39.79 million KRW, Noblesse 45.53 million KRW, and The Black 51.73 million KRW.
KG Mobility is expanding the pickup market by launching the Rexton Sports & Kan Coolmen alongside the existing Rexton Sports & Kan, providing a total of 11 trim options for customers to select based on their lifestyles.
The Rexton Sports & Kan Coolmen serves as the high-end model of the Rexton Sports & Kan, embodying robust characteristics and a refined image that symbolizes harmony between work and relaxation, paving the way for the lifestyle of dreams.
Since 2002, from the Musso Sports to the Actyon Sports (2006), Korando Sports (2012), and Rexton Sports (2018), KG Mobility’s pickup series has sold over 350,000 units while leading the domestic pickup market despite fierce competition from global manufacturers. The New Rexton Sports & Kan captured about 87% of the domestic market share last year, maintaining its reputation as Korea’s leading K-pickup.
The front of the Sports & Kan Coolmen features a bold octagonal radiator grille with striking horizontal ribs, a strong and confident appearance complemented by welcome/goodbye lighting and four-beam full LED projection headlamps providing wider visibility for the driver, similar to the New Rexton Arena. The horizontally aligned slim LED fog and cornering lamps, coupled with sequential dynamic LED turn signal lamps, elevate the image of Sports & Kan Coolmen.
The dynamic designs of the 17 and 18-inch alloy wheels (or 18-inch black wheels) and the newly designed large-diameter 20-inch sputtering wheel (or dark sputtering wheels) further enhance the ‘Go Tough’ style on the sides.
Another strength of the Sports & Kan Coolmen is that users can select the deck specifications model-wise, as opposed to competing models. The deck of the Kan Coolmen provides 24.8% greater capacity (1,262ℓ, VDA standard) compared to the Sports Coolmen (1,011ℓ, VDA), with a maximum load of 700kg using power leaf suspension, while the Dynamic 5-Link suspension model is capable of up to 500kg (Sports Coolmen can carry 400kg). Additionally, the rotating deck hook enhances loading convenience.
The most notable changes in the Sports & Kan Coolmen are in the exterior front design and the interior design modifications. Sharing the interior design concept with the New Rexton Arena, the Sports & Kan Coolmen utilizes a minimized horizontal design concept, providing the driver with an open view and wide field of vision—comfortably and modernly crafted.
The various switches in the driver’s area are ergonomically and intuitively arranged, enhancing operational convenience, while the 12.3-inch infotainment navigation and climate control touch controllers maximize visibility, operability, and convenience with sleek aesthetics.
The powertrain of the Sports & Kan Coolmen also boasts a maximum output of 202 horsepower and 45.0 kg∙m torque, with the engine’s peak torque accessible in the everyday range (1,600~2,600rpm). The six-speed automatic transmission from Aisin, proven in the market through global manufacturers, offers excellent power delivery and durability.
The locking differential provides 5.6 times better climbing ability and four times greater towing capacity compared to models with standard differentials (measured under slip conditions by our research center), allowing for towing capacities of up to 3 tons when 4WD is applied, making it capable of towing yachts and trailers. The newly introduced trailer sway control detects trailer movement to manage drive power and brake safely.
Interior colors for the Sports & Kan Coolmen include Black and Khaki, and depending on specifications, five different seat options are available, including synthetic leather and high-end Nappa leather seats with aesthetic appeal. The ambient mood lamp allows drivers to choose from 32 colors to reflect their mood and enhance the interior atmosphere.
Furthermore, the Sports & Kan Coolmen incorporates six airbags, including side airbags, and advanced driving safety assistance systems equivalent to those of the New Rexton Arena to secure safety beyond imported pickup models.
The new Sports Coolmen pricing ranges from 34.78 million KRW for the Prestige trim to 38.31 million KRW for the Noblesse trim, while the Sports Kan Coolmen is priced at 37.09 million KRW for Prestige and 40.46 million KRW for Noblesse. The existing Rexton Sports ranges from 28.27 million to 37.74 million KRW, and the Sports Kan ranges from 30.88 million KRW to 42.69 million KRW.
Meanwhile, the Rexton brand, including the New Rexton Arena and Sports & Kan Coolmen, has improved its cutting-edge IA-based connected car system, ‘Infocon’, enhancing app usability for customers. The services include remote control, safety and security, vehicle management, information, and entertainment, now supplemented with a new ‘My Car Alarm’ service.
The ‘My Car Alarm’, offered through Infocon by KG Mobility in collaboration with LG Electronics, allows real-time monitoring of various vehicle information on a TV while watching it. This ‘All-in-One Infocon Service’, introduced to celebrate the launch of the Rexton brand, extends its complimentary service period from the previous two years to five years, strengthening customer benefits. Additionally, the airbag deployment notification service is the industry’s first to offer a 10-year complimentary provision in the event of airbag activation due to accidents.
KG Mobility plans to roll out various marketing activities alongside the launch of the Rexton brand, tapping into the strength and femininity embodied by Sook-Jin Jang, a former national wrestling representative who garnered attention in Netflix’s ‘Physical 100’ to create a narrative with the New Rexton Arena.
Various events will take place, including workout sessions led by Jang, CrossFit challenges, and studio body profile photoshoots featuring the New Rexton Arena. A collection of stunning visuals of Jang paired with the vehicle will also be given to signed customers.
Jaesung Lee, daedusj@autodiary.kr