The Chevrolet Trailblazer achieved the number one retail sales share in the small SUV segment in April, securing an impressive 176.3% increase in sales compared to the same month last year in the U.S. market, proving its sustained demand and presence alongside the Buick Encore GX. Additionally, the Trailblazer has surpassed 500,000 units in cumulative exports, achieving first place in domestic automotive exports for three consecutive months.

According to the Power Information Network (PIN) from J.D. Power, the Trailblazer sold 11,130 units in the U.S. market in April, marking a 176.3% increase compared to the same month last year. It captured a 16.0% retail sales share, securing its position as the best-selling small SUV.

Meanwhile, the Buick Encore GX, which shares the same platform, recorded sales of 5,429 units, achieving an 8.1% share and ranking fourth in the small SUV retail sales category. Considering that the Chevrolet Trailblazer and Buick Encore GX are effectively twin models and are counted collectively under the Trailblazer in domestic export statistics, the two models boast a combined market share of 24.1% in the U.S. small SUV market.

The Chevrolet Trailblazer, developed by GM’s global development team for market expansion, began shipping for global sales in November 2019, and together with the Buick Encore GX, has achieved cumulative exports of 518,583 units (according to GM statistics). This is particularly significant as it reached the export milestone of 500,000 units in a short period without overseas production, solely through domestic shipments.

According to provisional automotive industry trends from the Korea Automobile Mobility Industry Association for April 2023, the Chevrolet Trailblazer, along with its sibling model, the Buick Encore GX, exported a total of 22,694 units in April, marking the highest export volume of any domestic vehicle. This achievement resulted in the Trailblazer maintaining its first position in domestic automotive exports for three consecutive months from February to April this year.

Meanwhile, the Trax crossover, which began sales in the global market at the end of February, exported a total of 13,646 units in April, achieving a cumulative export of 34,114 units within just three months of its first shipment, ranking fourth in April’s domestic automotive exports. The Trailblazer continues to show a sales increase over the past two months even after the launch of the Trax crossover in the domestic market.

As automobiles have emerged as a leading export item for the country, GM aims to produce 500,000 units annually in Korea, focusing on the Chevrolet Trailblazer and Trax crossover, and is expected to continue contributing to the Korean economy through maximizing production and large-scale exports of both models.

Chevrolet is launching a special promotion in May to support Trailblazer buyers with up to 2 million won through a combo program (a method combining cash support and installment benefits), along with a 50% tax support on registration fees for one-time purchases (no duplication support allowed). Furthermore, buyers of the Traverse, Bolt EUV, Colorado, and Tahoe can receive up to 6 million won support through the combo program, with up to 2.5 million won in tax benefits for one-time purchases depending on the model (no duplication support allowed).

Additionally, Chevrolet is providing customers who purchase the Tahoe with free Chevrolet Plus Care, a paid warranty extension service, and offering customers who own vehicles over 7 years old support of up to 300,000 won, depending on the model.

Lee Sang-jin daedusj@autodiary.kr