General Motors is hosting a test driving event where customers can see and experience flagship models from GM’s three main glob… חדרה עם מותגי ושות’ ברקע Mercedes-Benz וגירו… דוא}\ME… שיש רוביס סביבת צריכה לדבר הידע הנושאים אל נכון.
The test drive vehicles include the Chevrolet Tahoe, Cadillac Escalade, and GMC Sierra Denali, all key global products leading the popularity of full-size SUVs and pickup trucks in the domestic market.
GM declared the beginning of the luxury full-size SUV market in Korea with the introduction of the Cadillac Escalade in 2004 and announced the expansion of the full-size SUV market with the launch of the Chevrolet Tahoe in 2022. This year, GM has completed its lineup of authentic American full-size products by introducing the GMC Sierra, the first full-size pickup truck in Korea.
Through this test drive experience, GM aims to provide domestic consumers with the chance to experience authentic American global products that have received the highest accolades in the United States, the center of full-size SUVs and pickup trucks, thereby presenting consumers with new product options.
Anyone with a driver’s license over 21 years old can participate in the test drives, and reservations can be made on the House of GM website. From now until the 30th, the Chevrolet Tahoe is available for test driving, and from July 1st to 14th, test drives of the GMC Sierra Denali and the Cadillac Escalade will take place. Notably, the GMC Sierra test drive is a unique experience only available at the House of GM.
Additionally, the House of GM will host a “Full-Size Week” event from July 1st to July 16th, featuring special exhibitions and customer participation events. The special exhibition will showcase the unique charm of the 1959 Chevrolet El Camino, alongside the Chevrolet Tahoe, Cadillac Escalade, and GMC Sierra, all while featuring the theme of hot rod, representing America’s distinctive automotive custom culture. The Tahoe will embody the concept of “Tahoe on the Runway,” showcasing its overwhelming presence and confident style in the exhibition space.
Jung Jeong-yoon, GM Korea’s Chief Marketing Officer, said, “The Chevrolet Tahoe, Cadillac Escalade, and GMC Sierra are brother models designed on the same platform and represent GM’s full-size models that boast powerful driving performance and high convenience. We hope that through this test drive event, you will directly see and experience the unique charm and value of GM’s authentic American flagship SUVs and pickup trucks that offer various options for your lifestyle.”
As part of the customer participation event, a hashtag event will be held. After visiting the House of GM, customers can upload images of the Tahoe to their social media with specified hashtags for a chance to win special gifts. Moreover, by following the Chevrolet Instagram account and posting designated hashtags, they can participate in additional event opportunities. The upcycling DIY workshop, which has garnered significant interest since opening in May, will continue until the end of July.
Meanwhile, the House of GM transcends the basic concept of a simple showroom where customers can view and purchase vehicles. It aims to convey the global brand values of Chevrolet, Cadillac, and GMC, allowing GM to showcase the authentic American culture and lifestyle it wishes to present to domestic consumers. Notably, specialists known as “Masters” will be available at the site, equipped with professional knowledge about the brand heritage and vehicles to offer personalized services from vehicle explanations to online purchase guidance.
Lee Sang-jin daedusj@autodiary.kr