Volkswagen Korea successfully concluded its ‘Volkswagen Road Tour 2023’, which ran for approximately a month starting from June 17 (Saturday).
The Volkswagen Road Tour 2023 took place at various premium outlets and shopping malls in the metropolitan area, including Yeoju Premium Outlet, Goyang Starfield, and Uiwang Lotte Premium Outlet Time Villas, attracting a diverse range of shoppers.
During this road tour, around 33,000 visitors experienced the vibrant appeal of Volkswagen’s bestselling models, including the Touareg, Tiguan Allspace, and Golf, at the Volkswagen exhibition booths.
The Touareg and Tiguan Allspace garnered significant interest from family customers in the 30-50 age group with their spacious cargo areas and unique Volkswagen SUV styling. The hatchback model, Golf, which combines practicality with attractive design, also captivated the attention of the MZ generation customers.
Additionally, vehicle consultations were offered on-site for customers seeking more detailed specifications and promotions of each vehicle. Various event activities, where visitors could receive exciting prizes, also proved to be a significant draw.
Meanwhile, the Volkswagen Road Tour, which has been held since 2019, aims to bring the appeal and value of Volkswagen directly to customers by providing opportunities to experience Volkswagen vehicles where customers are.
Lee Sang-jin daedusj@autodiary.kr