Volvo Cars Korea is operating a Volvo popup store at The Hyundai Daegu until August 15.
The popup store at The Hyundai Daegu is an official event planned to promote the values of the Swedish premium brand and to create more touchpoints with customers, running for 18 days from July 29 (Saturday) to August 15 (Tuesday). The event is designed to allow visitors to experience Volvo cars and the Swedish luxury lifestyle that Volvo pursues in their daily lives.
At the event, Volvo’s flagship luxury sedan, the ‘S90 Recharge Plug-in Hybrid’, will be displayed. The Recharge Plug-in Hybrid completes Volvo’s electrification strategy alongside pure electric vehicles, featuring an environmentally friendly powertrain that offers high efficiency and exceptional performance in various driving conditions.
At this popup, visitors can also find Volvo’s lifestyle products, ‘Pick by Volvo’, including tumblers, card wallets, and travel bags, as well as various customer programs such as showroom visits, test drive events, and newsletter subscription events. During the popup store, customers who visit the site and complete a test drive will receive a Shinsegae gift certificate worth 20,000 won. (Limited to early completion while supplies last)
Lee Yoon-mo, CEO of Volvo Cars Korea, said, “We planned this popup store to provide more customers the opportunity to experience Volvo cars and the Swedish luxury lifestyle. In the future, Volvo Cars Korea will continue to explore various ways to increase touchpoints with customers.”
The Volvo popup store at The Hyundai Daegu is open to everyone, operating from 10:30 AM to 8:00 PM on weekdays, and from 10:30 AM to 8:30 PM on weekends.
Jang Sang-in daedusj@autodiary.kr