Audi’s first premium platform electric model will soon be unveiled.
On September 3, two days before the opening of the International Motor Show ‘IAA Mobility 2023′ in Munich, Audi plans to reveal the innovative steering wheel and interior design of the Q6 e-tron as a world premiere during the group media night event. Journalists will have the opportunity to learn more about the future Q6 e-tron series’ interior design through conversations with experts during the press day ‘Summit’ event on September 4.
During the Audi media night, Mark Licht, Audi’s head of design, will introduce the interior design of the Q6 e-tron, which has restructured vehicle interior space based on user-centered principles as part of Audi’s design DNA. Digitization is experienced more vividly alongside aesthetic design elements.
For instance, the precisely tuned display and arrangement of digital content create a ‘Digital Stage’, and this new operational system concept reflects Audi’s ambitions to emerge as a leader in premium connected electric mobility. The Audi Q6 e-tron will naturally integrate into consumers’ digital ecosystems by offering continuously updated infotainment and connectivity experiences based on E3 electronic architecture.
Journalists will gain more detailed information about the new Q6 e-tron interior during the Summit event on September 3. The event will take place at the exhibition hall in Lime, showcasing the Q6 e-tron prototype wrapped in camouflage patterned masking film. Additionally, visitors can explore the technological foundations for Audi’s future electric mobility, including the PPE powertrain, at the Volkswagen Group exhibition.
The Volkswagen Group’s CEO Oliver Blume and other group executives will introduce the group’s strategy and technology for the electrification future during a press conference starting at 9:10 AM on the 4th. From Audi, new CEO Gernot Dellinger and board member/sales & marketing director Hildegard Botheman will be present.
From the 5th, Audi will focus on showcasing various electric vehicle models of the brand at the venue set up in Munich’s Wittelsbacher Platz. The exhibition will also introduce various examples demonstrating how Audi is utilizing material cycles in series production as part of a circular economy.
This IAA Mobility will unveil the Audi Activesphere concept, an electric concept car based on a four-door crossover coupe, for the first time to the German audience. Additionally, Audi’s distinctive presence will be marked through panel discussions on themes such as sustainability, design, charging dynamics, and digitalization versus performance, as well as hands-on driving tests with Audi vehicles.
Munich, Germany = Oh Jong-hoon yes@autodiary.kr