Renault Korea is conducting the ‘Experience More’ NFT campaign as part of its digital journey with customers until November 30.
The third NFT campaign by Renault Korea, ‘Experience More’, celebrates the launch of the new XM3 E-TECH hybrid, introduced alongside the Renault Experience Value Up initiative. The new XM3 E-TECH hybrid features a brand new E-TECH design package that incorporates the electric gold color accents previously seen on the top-tier E-TECH engineered variant of the Renault Arkana, enhancing its exterior design appeal.
Customers wishing to participate in the campaign can engage in a keyword selection game linked from the banner on the Renault Korea homepage. After completing a simple game where they select their preferred keywords from the two options presented, participants will receive a personalized XM3 recommendation along with their own XM3 as an NFT (Non-Fungible Token).
The XM3 NFTs are inspired by the design and performance of the XM3, created in collaboration with French visual artist Guillaume Soufflet. Soufflet has collaborated with various global fashion and beauty brands, merging traditional fashion with his unique 3D visual style.
Participants in the campaign will receive one of a total of 3,333 NFTs in a mystery box format. After the campaign ends, 33 lucky individuals who receive highly rare NFTs from their mystery boxes will be awarded amounts ranging from 500,000 KRW to 50,000 KRW in Clayton coins.
Additionally, among those who participate in the campaign, three winners will be selected to receive a seven-day test drive of the XM3 E-TECH hybrid, wrapped in a special visual art by Guillaume Soufflet.
Jang In-seok daedusj@autodiary.kr