Hanseong Motors is strengthening its partnership with Lotte Giants to enhance communication and trust with fans and customers.
Hanseong Motors, the official dealer for Mercedes-Benz, successfully concluded the home finale event titled ‘Catch the Last One Standing in the Mercedes-Benz’ for Lotte Giants fans and customers, following a warm season of support on the 11th during the final home game of the professional baseball season.
This event was held for fans who selected ‘Go!’ during the ‘Catch the Benz’ event that took place at every home game of the Lotte Giants this season. After the bottom of the 5th inning, ‘the Last One’ was selected through a local draw during cleaning time, and the winner was awarded a Mercedes-Benz CLA 250 4MATIC vehicle worth 60 million KRW. Kim Sun-geun, a representative from Hanseong Motors, attended the ceremony to personally congratulate the lucky winner.
Hanseong Motors and Lotte Giants formed their first partnership in 2016, based on their shared roots in Busan. Under the goal of achieving mutually beneficial outcomes based on communication and trust, both parties are engaged in continuous interactions with local fans. As part of this initiative, they have showcased diverse customer-oriented content such as ‘Family Baseball Festival’ and ‘72vs1! Catch the Benz’ at Sajik Stadium, offering a unique brand experience.
“It is truly meaningful to participate in the annual event of Lotte Giants once again this year. We organized this event to actively practice the value of coexistence as a corporate citizen,” stated Bae Kyu-hwan, CEO of Hanseong Motors. “We will continue to support activities that engage the local community through various marketing activities with Lotte Giants in the future.”
Lee Sang-jin daedusj@autodiary.kr