Lotte Rental has launched the ‘MyCar Membership Plus’ aimed at luxury and imported car customers at Lotte Rent-a-Car.
The newly introduced MyCar Membership Plus by Lotte Rental is a premium membership service for long-term rentals of luxury and imported cars that adds travel and lifestyle benefits to existing membership perks. It was launched to tailor the membership system based on the vehicle types for long-term rentals and provide customized benefits to customers.
The ‘Premium’ tier of MyCar Membership Plus is offered to customers who sign long-term rental contracts for new models like the Genesis G80, GV80, Kia K9, EV9, Mercedes-Benz E-Class, and BMW 5 Series, while the ‘Prestige’ tier targets customers of Genesis G90, Mercedes-Benz S-Class, and BMW 7 Series rental contracts. Benefits worth 2 million KRW and 3 million KRW are provided for Premium and Prestige memberships, respectively.
All MyCar Membership Plus customers receive two complimentary service vouchers for Lotte Rent-a-Car’s 24-hour free vehicle usage and, through a partnership with Hyumax Mobility, vouchers for free official parking (valet) services at Gimpo Airport. Benefits from the Lotte Group have also been enhanced.
Customers can enjoy travel and lifestyle benefits including a free green fee voucher for four at Lotte Skyhill CC Jeju, accommodation vouchers for Lotte Resort Jeju Art Villas and Lotte Hotel Jeju, discounts at Lotte Cinema, priority membership at Lotte Duty-Free, and additional bonus rewards based on purchase amounts. Prestige customers receive an extra 12 free movie tickets for Lotte Cinema and two shopping support vouchers (LDF PAY) worth 50,000 KRW each.
For more detailed information on Lotte Rent-a-Car’s MyCar Membership Plus and tiered benefits, customers can visit the MyCar Membership website.
A Lotte Rental representative stated, “As a leading company in the industry, we have continuously considered how to meet customer expectations. This has led to a complete overhaul of our service brand and an enhancement of our membership services. We plan to support the comfortable car life of long-term rental customers by providing various lifestyle services as well.”
MyCar from Lotte Rent-a-Car offers a new concept long-term rental service that takes care of your car as if it were your own, featuring services that include maintenance visits to customers’ desired locations and real-time vehicle condition diagnostics using IoT technology called ‘Safety 365.’ Customers can enjoy standard or plus membership services tailored to their vehicle class, along with abundant convenience benefits linked to Lotte Group affiliates, including golf, hotels, shopping, and movies.
Lee Sang-jin daedusj@autodiary.kr