KG Mobility has announced the launch event for the Torres in Egypt.
The launch event took place against the backdrop of the pyramids in Cairo, gathering over 500 attendees, including local media, influencers, and dealership representatives.
Ahmed Abou khouf, chairman of the local dealership Arabiat Egypt, stated, “The Torres boasts a robust design reminiscent of a true SUV, outstanding performance, and competitive pricing as its key advantages. It has already received praise not only in South Korea but also in the global market, and we expect a positive response from Egypt as well.”
He further expressed, “Following this test drive event, we plan to promote the product through customer test drives over the next 1 to 2 weeks, and we will officially start sales and deliveries in December. “
KGM is accelerating the global launch of new products like the Torres to expand its growing export volumes.
In July, Chairman Kwak Jae-seon attended the launch event for the Torres in the European market, where he held discussions with dealerships on expanding global sales and strengthening competitiveness. He also conducted a test drive event at a conference in Riyadh, Saudi Arabia, attended by dealers from 13 countries in Africa, the Middle East, and CIS, further intensifying efforts to penetrate export markets.
KGM stated, “Through the launch event for the Torres in the Egyptian market, we gained confidence that we can succeed in the African market. Starting from Egypt, we will actively pursue a global marketing strategy and enhance brand recognition to increase sales volumes in Africa.”
Lee Sang-jin daedusj@autodiary.kr