Volvo Cars Korea announced that it is holding a popup store at Starfield Suwon to showcase the value of Swedish luxury.
The Starfield Suwon popup store started on the 3rd and will run for ten days until the 12th, including the Lunar New Year holiday. Notably, the highly anticipated ‘EX30’, which boasts competitive pricing at around 40 million KRW and exceptional product value, will be displayed alongside Volvo’s flagship luxury sedan, the ‘S90’.
The EX30 is a premium electric SUV developed to target the new demands of the rapidly growing electric vehicle market. It features a new family look and innovative spatial design, next-generation TMAP infotainment, and cutting-edge safety technologies.
The flagship luxury sedan, the ‘S90’, offers the largest interior space in its class, advanced safety features, premium convenience options, and next-generation TMAP infotainment, making it a compelling choice in the fiercely competitive premium mid-size sedan market.
During the Lunar New Year holiday, an event will be held where customers visiting the popup store can receive a 20,000 KRW Shinsegae gift card if they complete a test drive after registering for one at the showroom. This popup store at Starfield Suwon is open to everyone, operating from 10:30 AM to 9:00 PM on weekdays and weekends, while supplies last.
Lee Yoon-mo, CEO of Volvo Cars Korea, stated, “We prepared this popup store to showcase Swedish luxury in everyday life to more customers.” He added, “We will continue to carry out diverse marketing activities so that customers can experience Volvo cars in various settings.”
Jang Lee, daedusj@autodiary.kr