On the 15th, Honda Korea announced that it will open ‘The Go’, the first Honda brand experience space and mobility cafe in Korea, at the end of April.
Honda’s mobility cafe, ‘The Go’, is a hybrid cultural space that combines a cafe style open to the public with a test-drive center, allowing everyone to experience the Honda brand in their daily lives.
The ‘go’ in The Go was chosen to reflect the joy of movement in everyday life that Honda aims for and its identity as a mobility brand. The logo was symbolically designed, inspired by the shape of roads and the wheels of Honda mobility, particularly the cars and motorcycles sold in the domestic market.
The Honda mobility cafe The Go welcomes anyone, including Honda customers, to visit and enjoy the space, with opportunities to test drive key models of Honda cars and motorcycles. A Honda curator will be present to provide detailed and professional explanations about the models on display.
‘The Go’ is located near the popular café street in Jeongja-dong, Bundang-gu, Seongnam-si, which is a landmark in Gyeonggi-do. It is conveniently situated next to exit 5 of Jeongja Station on the Shinbundang Line, making it easy for customers of all ages to access. The official opening is scheduled for Saturday, April 27, and from April 15, reservations for test drives at The Go will be available through Honda’s online platform.
Lee Ji-hong, CEO of Honda Korea, expressed, “The Honda Mobility Cafe ‘The Go’ is the first such space to be introduced in the Asia-Pacific region where Honda operates. It is significant to open the first door in the competitive Korean market where various mobility brands contend. We hope many consumers can enjoy this space comfortably in their daily lives like they would with a neighbor and naturally experience the Honda brand as well.”
Lee Sang-jin daedusj@autodiary.kr