Han Sung Motor, the official dealer of Mercedes-Benz, announced on the 12th that they have unveiled a photoshoot featuring actor Choi Min-sik at the Cheongdam showroom titled ‘Mercedes-Maybach Exclusive Lounge Plus.’
This photoshoot reinterprets the impressive meeting between the two titans—actor Choi Min-sik and Mercedes-Maybach—in the luxurious showroom transformed from Han Sung Motor’s Cheongdam showroom.
The Cheongdam showroom, where the photoshoot took place, was renewed and reopened in April as a specialized space for Mercedes-Maybach and Mercedes-Benz S-Class. It features the Maybach dedicated space known as ‘Mercedes-Maybach Exclusive Lounge Plus’ on the second floor and the S-Class dedicated area called ‘Mercedes-Benz Exclusive Lounge Plus’ on the first floor.
The Cheongdam showroom, which has applied the interior concept ‘Exclusive Lounge Plus’ for the first time in Korea, has re-emerged as a new bastion of luxury automobiles.
This space will operate not just as a showroom, but as a multifaceted cultural space where customers can directly experience and feel the brand value of Mercedes-Maybach, elevating their lifestyle and ensuring a higher quality of living.
Actor Choi Min-sik, who creates a unique world of art through relentless dedication, immersed himself deeply in the captivating moments that resonate with the brand philosophy of Mercedes-Benz’s top-tier model, the Maybach, which is imbued with craftsmanship.
Wearing a brown-striped suit, actor Choi Min-sik showcased classic yet sophisticated charisma. His expression as he adjusts his tie in front of the large Maybach emblem reflects an extraordinary dedication and philosophy, striving for excellence and beyond rather than resting on his laurels.
The photographs of the ‘Mercedes-Maybach Exclusive Lounge Plus’ at the Cheongdam showroom, done in collaboration with actor Choi Min-sik, can be seen in the June issue of Noblesse and on the social media channels of Han Sung Motor and Noblesse.
Lee Sang-jin daedusj@autodiary.kr