General Motors’ Chevrolet Directly Operated Seoul Service Center has relocated to a newly built state-of-the-art facility, transforming into an integrated service center covering all GM brands, including Chevrolet, Cadillac, and GMC. The construction of the GM Directly Operated Seoul Service Center started in earnest in November 2021, and the new building was completed in June this year, with services commencing in July.
The new building is located at the southern end of Yanghwa Bridge, close to the existing GM Seoul Service Center, providing excellent accessibility. Spanning an area of 3,970.60㎡ (1,201 pyeong) and totaling a floor area of 26,252.23㎡ (7,941 pyeong) across 3 basement floors and 8 above-ground floors, it is the largest service center in the Seoul region, equipped to perform precise diagnostics and repairs for about 100 vehicles daily.
Significantly, the center is expanding beyond its previous mechanical service functions to include sales services within the same location and offers a parking space capable of accommodating over 180 vehicles. The first floor features a vehicle showroom and consultation area, floors 2 to 4 house maintenance and repair facilities, floor 5 and 6 are designated for bodywork and painting, while floors 7 and 8 are office spaces.
In addition to utilizing the latest equipment for service, a premium waiting area designed with customer convenience in mind and an efficient one-stop registration and reservation system have been introduced to enhance the quality of customer service. Moreover, to ensure that customers can quickly obtain the latest information, a new Kakao channel has been established, and English-speaking services have also been strengthened for foreign clientele.
GM’s Korean operations provide professional and swift vehicle solutions based on a nationwide network of more than 400 service locations. Notably, they offer specialized premium customer services, including pickup and delivery and express services, for some Cadillac, GMC products, and premium Chevrolet vehicles like the Colorado, Traverse, and Tahoe, which are also available at the Seoul Service Center.
William Henry, Executive Director of GM’s Overseas Business After Sales Services, stated, “The GM Directly Operated Seoul Service Center, where customers can experience product satisfaction, purchase, and service all at once, represents another important milestone in elevating GM’s customer service quality. We expect to provide a more efficient and differentiated level of service, and with a showroom opening planned in the future, it will become a space that delivers GM’s premium brand experience.”
To celebrate this grand opening, a special promotion has been arranged, featuring various events for visiting customers. Throughout July, customers bringing in their vehicles will receive free washer fluid, and the first 2,000 customers to check in will receive vehicle safety kits. Additionally, to commemorate the Kakao channel launch, 300 customers who register as new friends and participate in comment events on the KakaoTalk channel throughout July will be entered in a draw for Starbucks and McDonald’s coupons.
The address of the newly opened GM Directly Operated Seoul Service Center is 234 Seonyu-ro, Yeongdeungpo-gu, Seoul, and reservations can be made via the call center (1600-0992) or website. Customers can also quickly access information through the KakaoTalk channel.
Meanwhile, GM’s Korean operations announced plans earlier this year to strengthen its domestic market presence by offering GM’s unique customer experience in sales and service. As part of this initiative, in addition to the Seoul Service Center, the Dong Seoul Service Center located in Seongsu-dong is also undergoing renovations, expanding to an 8-floor above-ground and 4-floor underground large-scale complex service center.
Furthermore, GM’s Korean operations launched the global connectivity service OnStar in the domestic market this year to enhance customer experience. They are also expanding the scope of ACDelco parts sales service to include domestic brands, aiming to provide a customer experience unique to GM, in line with the demand for authentic American products and new lifestyles.
Lee Sang-jin daedusj@autodiary.kr