S-OIL is launching a collaboration marketing campaign with the domestic airline, T’way Air. This is the second collaboration marketing video they’ve unveiled, following their first one in the first half of the year. The collaborative video titled ‘Gu Do-il! First Backpacking Trip to Five European Countries!’ showcases S-OIL character ‘Gu Do-il’ traveling to five new European destinations serviced by T’way Air (Rome, Paris, Barcelona, Frankfurt, Zagreb). You can view the video on the Instagram accounts of S-OIL (@goodoil.soil) and T’way Air (@twayair).
Along with this collaboration marketing, an event for social media followers is being held. The event will take place on S-OIL’s Instagram from August 19 to September 15, where participants can enter by commenting and following to win prizes. The giveaways include a T’way Air flight ticket to Rome and S-OIL mobile fuel vouchers. Winners will be announced on September 18 (Wednesday) at 5 PM on S-OIL’s Instagram.
An S-OIL representative stated, “We have various collaborations planned until the end of this year, and we hope you look forward to seeing Gu Do-il expand its world beyond being just a symbol of good oil into diverse areas such as animation, short-form content, and offline activities.”
Written by Lee Sang-jin daedusj@autodiary.kr