The leading urea water brand in South Korea, EUROX (EUROX), offered by Lotte Fine Chemical, is enjoying an enthusiastic response from consumers through its ongoing chicken set giveaway event. This promotion runs from August 5 (Monday) to September 29 (Sunday), targeting buyers of the EUROX 10L product, providing chicken sets to a total of 800 people—100 each week.
Consumers purchasing the EUROX 10L product can earn 500 points on the L.Point app by scanning a QR code printed on the inside of some of the box packaging with their smartphones. The accumulated points can be used like cash at over 700,000 L.Point partner locations across the country, and participants are automatically entered into the event for additional benefits. Winners will be announced every Wednesday (from August 14 to October 2), and many consumers have already received chicken sets through their participation.
One participant who received a chicken set, truck driver Kim Min-soo (45, Incheon), expressed his joy, stating, “I often use EUROX products, and thanks to this event, I was able to accumulate L.Points and receive a chicken set; I am really happy. I hope to see more events like this in the future.”
Another participant, Kang Kyung-soo (56, Busan), shared his thoughts: “The process of scanning the QR code was simple, and the accumulation of L.Points happened instantly, which I appreciated. Receiving the chicken set allowed me to enjoy a delightful time with my family.”
As such, the chicken set giveaway event by EUROX has garnered significant enthusiasm from consumers, with the accumulation of L.Points through QR codes from the EUROX 10L product exceeding 300,000 cases, making the event a resounding success. Lotte Fine Chemical plans to offer more benefits to customers through various promotional activities in the future.
For more details about the event, inquiries can be made to the Lotte Members call center (1899-8900) or checked on the L.Point mobile app. Lotte Members operates a comprehensive membership service in South Korea, boasting 41.3 million members and over 700,000 partner stores, allowing users to utilize L.Points like cash at various Lotte affiliates.
Meanwhile, EUROX continues to be recognized for its quality and value, supplying urea water as an original product to the largest number of automobile manufacturers, including global automotive makers like Mercedes-Benz, BMW, Scania, MAN, and Stellantis, as well as domestic manufacturers like Hyundai Motor, Kia, and Tata Daewoo. EUROX holds the permanent trademark for the international quality standard of urea water set by the German Automotive Industry Association, ‘AdBlue,’ and has been ranked first in domestic sales for 16 consecutive years (according to the Ministry of Environment statistics) and first in the Korea Brand Power Index (K-BPI) urea water sector for six consecutive years, maintaining customer trust.
Urea water is a catalyst used in diesel vehicles’ SCR (Selective Catalytic Reduction) systems to eliminate nitrogen oxides (NOx), one of the contributors to particulate matter in exhaust gases, significantly aiding in air quality improvement.
By Lee Sang-jin daedusj@autodiary.kr