“We will step forward as an automobile company that stands tall in the world.” This was the statement made by KG Mobility Chairman Kwak Jae-seon during the launch event of the Actyon.
KG Mobility held the launch event for the Actyon on the 20th at their design center in Pyeongtaek, Gyeonggi-do. Regarding the newly launched Actyon, Chairman Kwak stated, “In the past, we did not receive much love from customers,” adding, “We have resurrected the Actyon with newfound quality and pricing that deserves affection.” He continued, expressing his strong confidence, “Please evaluate if this is a car that many people can embrace, as it can receive good love.”
Following was an introduction of the brand strategy by Business Division Head Kwak Jung-hyun, who is also the son of Chairman Kwak. He stated, “The past Ssangyong was a leading company in Korea with robust products that were different from others, and KG Mobility needs to change anew.”
He added, “We will offer practical and creative products that provide enjoyable mobility moments,” referring to all KG Mobility products, including the Actyon.
The newly revived Actyon is enjoying a hot popularity unlike before. Park Kyung-jun, Head of the Business Division, reported that “a total of 58,085 pre-contracts were made,” indicating that “all employees have gained confidence and courage.” He emphasized the popularity of the Actyon by noting, “We achieved 13,127 pure contracts without any display or test vehicles.”
The impressive number of contracts exceeding 10,000 can be attributed to the Actyon’s outstanding price-to-value ratio. Park noted, “The basic trim, which covers most necessary situations, is priced at 33,950,000 won, while the premium version is at 36,490,000 won,” significantly cheaper than competing models. He expressed confidence, stating, “Post-COVID, the rational consumption of the 30-40 age group is increasing, and we focused on the essence of the automobile rather than premium features.”
Lee Sang-jin daedusj@autodiary.kr